Content

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

Boost Online Sales with Free Product Listings in Google Search Results

As COVID-19 continues to hinder businesses from running at full speed, small business owners are looking for any opportunities that they can online to make…

Create Bonus Content/Content Upgrades for Higher Conversion Rates on Key Landing Pages and Blog Posts

Free white paper or ebook downloads are nothing new, but it’s how you frame them that could make a big difference. Content Marketing Institute recently…

Be Present, but Be Patient: The Role of Content in the B2B Buying Journey

Image: CMO by Adobe B2B sales have always been challenging as corporate red tape can deter buying influencers from seeking or suggesting new vendors for…

Push Notifications: What are They and Why are They Important?

When a notification pops up on your phone or computer, it’s pretty hard to ignore, right? That’s the whole idea behind push notifications, and the…

Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.

Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…

The Value of Evergreen Content to Small Businesses

While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…

The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The places we spend our time on the internet these days (ahem, Facebook) are rife with junk to keep us entertained while we should be…

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing, and understanding what it means is the first step to putting it to work for your business.…

5 Tips to Nail Planning your Content Marketing Campaign

If you were to sit back and look at content marketing efforts from a bird's eye view, you'll notice that there is an awful lot…

How to Amplify Your Content

If you’ve been operating within the world of digital marketing recently, I can almost guarantee that you’ve heard the phrase “Content Marketing”. Everyone is talking…

Case Studies for Manufacturing Companies: Why They Work

In contrast to the diminishing returns of such traditional platforms as trade shows and print ads, online marketing efforts are paying impressive dividends for manufacturing…

Content Marketing: Blog posts vs. Landing Pages

Do you have thousands of newsletter subscribers? Are your sales reps are pounding the pavement trying to convert leads? Is your advertising budget strong, but…

How to Avoid Duplicate Content on Your E-Commerce Site

Despite featuring thousands of products on your e-commerce site, the amount of traffic being driven to it may be downright abysmal. What gives? Odds are…