(SEO) Search Engine Optimization


Search Engine Optimization or SEO for short is the art and craft of positioning a website in the organic search listings for a specific keyword or key phrase. How this is accomplished is a matter of debate and opinion because the search engines never release specifics regarding how or why they rank sites higher than others.

There are some facts that we know though, and based on these facts and others that we’ve been able to determine over time, we’re able to optimize your website and help you get positioned properly when someone searches or you on the net.

There is one hard and fast rule regarding what search engines like and there’s really no magical way around it. Search engines like high quality, relevant content and they like when other relevant, high quality sites link to that content. This is where we focus our energies but there is a lot more that we do behind the scenes to guarantee that a search engine believes that your content is the most relevant and useful.

Initially what we do is keyword research. We seek to find out what people are actually searching for so we put our best foot forward. We need to know if people search for your products and services by name or if they use specific industry jargon. The specific words are important too. You can rank for “my product name” but not rank for “buy my product name cheap”. By conducting proper research up front we’ll know precisely where to focus our efforts and get you the most bang for your buck.

We might also determine that there is no real market for you to spend money on SEO. Just a little bit of time and research might save you a lot of money and headaches. The last thing we want to do is take your money and spend our time on an effort that’s not going to help you grow your business online.

Search engine optimization (SEO) is a complicated and ever changing business. The search engines are always changing their algorithms and techniques to deliver the most relevant results possible. At SMG we pay close attention to this industry and we even publish an SEO training blog about the industry and the techniques involved. In a nutshell, based on the initial research we determine what it’s going to take to get you positioned for your most important key words and phrases but then we completely overhaul the code on your site, make changes to the content, possibly setup and maintain blog software, submit your site to all the important directories, grow the links back to your site, develop new content, etc. We also go much further with a long list of ever changing techniques to get you positioned properly.

We do this all for a flat, “per keyword” fee, per year for most phrases. For ultra competitive phrases it might require an additional investment.

Another benefit of our techniques is that we’ll help you get positioned for similar key phrases. For example… Do a search for “website design north canton ohio”, “web site design canton ohio”, “web design north canton”. (As of 1/2008) These are all uniquely different search phrases but we’re ranked in the top ten because we’ve properly optimized our site with the words “web”, “site”, “design”, “canton”, “ohio”. But we rank for words like “website” and “web site” and “web design”, etc.

So the point I’m getting at is that – based on the research – you might choose to pay us to rank you for “web site design canton ohio” but you see additional rank improvements for similar words and phrases without any additional investment.

Of course this all comes with documentation of the improvements over time, stats and quarterly or monthly rank reporting, direct consultation and our years of online experience.

To read more about our seo services and processes please click here.

Please contact us today about how we can improve your company’s position in the search engines with our seo services.



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