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Understanding and Implementing Schema Markup
Schema markup has become a powerful tool for enhancing online visibility and improving website user experience. By understanding and correctly implementing schema markup, you can…
What Google’s Antitrust Case Means to Small Business Advertisers
In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks…
How Social Media Influencers Can Help You Build Trust and Expand Your Reach
Parasocial relationships have become more prevalent and more important in the past four years than ever before. A parasocial relationship can be described as a…
Lead Generation Content Ideas to Drive High-Quality Leads
A well-thought-out lead generation strategy can be the difference between an empty sales pipeline and a thriving one. But capturing leads effectively requires more than…
A/B Testing Emails and How to Interpret Results
A/B testing, or split testing, is a powerful method used in email marketing to optimize campaigns. It compares two versions of an email to see…
Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?
We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom…
10 Key Benefits of Inbound Marketing vs Traditional Advertising
In the world of marketing, two approaches often compete for attention: inbound marketing and traditional marketing. While both aim to generate leads and sales, they…
How to Use Email Analytics and Metrics to Measure Success
Email marketing remains one of the most effective digital marketing strategies, but success doesn't come from simply sending messages out into the abyss. To truly…
If You Aim at Nothing, You Will Hit It Every Time: Critical Goals for Measuring Marketing Success
The quote in the headline was made famous by World War II veteran turned motivational speaker, Zig Ziglar. In one of his many famous speeches,…
How to Track and Measure if Your SEO Efforts Are Successful
Search engine optimization (SEO) is more than just a buzzword; it's a critical component for online visibility and success. However, it’s not always straightforward to…
Top 5 Plugins for Every WordPress Website
Top 5 Plugins for Every WordPress Website WordPress is a great CMS to get your website up and running. One of its best advantages is…
Design Tips for Effective Marketing Emails
Effective marketing emails require more than just compelling copywriting; you also need to design the email to capture the readers’ attention and encourage them to…
The Power of Audience Targeting: How to Boost Your Google Ads Search Campaigns
In the competitive landscape of online advertising, reaching the right audience is crucial for maximizing your campaign's impact. Google Ads offers powerful tools for audience…
Leveraging the Flywheel Effect to Create a Content Marketing Strategy
In the ever-evolving landscape of digital marketing, businesses are constantly searching for effective strategies to attract, engage, and delight/retain customers. One of the most transformative…
How to Boost Your Local Business: The Ultimate Guide to Local SEO
Having a robust online presence is essential for any business, especially small local businesses that rely on those in their community. Local search engine optimization…
