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Turning Clicks into Conversions: Remarketing Strategies for PPC
Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…
Measuring SEO Success: Key Metrics to Track and Analyze
In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of…
Utilizing Event Tracking in GA4 for Advanced Analytics
Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…
An Introduction to LinkedIn Ads
When you think about running digital ads for your business, you probably think first about the standard social media platforms and search hubs like Google…
How to Find and Understand Your Ideal Audience
When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…
Three Steps You Can Take Today to Optimize Your PPC Ad Performance
There is perhaps no better way to quickly drive traffic to your website than using PPC (Pay-Per-Click) ads. With pay-per-click, you can turn on a…
Build Your Own Cold Email Lists and Take Control of Your Email Marketing
To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…
The Importance of Mobile Optimization for SEO in the Mobile-First Era
When you are working through a website development project, you are likely doing that work on a computer. Whether it’s a desktop or a laptop,…
Transforming Outbound Email Marketing into Inbound Success
In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…
The Key to a Successful Website Launch: A Comprehensive Testing Strategy
Launching a new website is an exciting and ultimately fulfilling process. You might be developing a new site to replace an aging one, creating a…
How to Set Up and Track Goals in GA4
Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…
Connecting with Customers: A Guide to Creating Buyer Personas
If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…
The SEO vs. PPC Debate – Which Tactic is Better?
In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…
What is Threads and Is It Right for Your Organization?
If you spend any time at all on social media these days, you surely have seen some interesting developments. Things are always changing quickly, and…
Words That Work: How UX Writing Improves the User Experience
When discussing website design, “UX” is shorthand for user experience. For a UX designer, the task at hand is to enhance the experience that a…
