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Create Data-Driven PPC Campaigns with Automation
One of the earliest forms of paid marketing on the web, pay-per-click (or PPC) ads continue to be as relevant today as they were years…
Five Most Useful WordPress Plugins for Small Businesses
Plugins are a huge part of what makes WordPress such a wildly popular website platform. Rather than having to custom build any new feature you…
How to Increase Conversions and Leads on a Landing Page
To a certain extent, the success or failure of your business ventures online will depend largely on how well your landing pages perform. A great…
Using Social Media as a Shopping Platform
The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…
Customer Journey Mapping for a More Customized Experience
In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…
10+ reasons why Woo Commerce is a great choice for an e-commerce store
WooCommerce is owned by Automattic, the company that created WordPress. WooCommerce is supported by a passionate community of partners, developers, and business leaders that aim…
A Facebook Ads Strategy to Reach the Right Customers
While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…
Optimize Your Time with B2B Marketing Automation
The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…
Use Blogging to Expand Topic Clusters
The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…
Comparing E-Commerce Platforms: WooCommerce vs. Shopify
In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…
An Intro to Customer Success Metrics
If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…
Nurturing Customers Throughout the Buyer’s Journey
At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…
The Four Principles of Inbound: Standardize, Personalize, Optimize, Empathize
A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you…
From Keywords to Topics: Shifting your SEO Focus
The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…
Understanding Where Your Prospect is at in the Buyer’s Journey
Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…
