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Encouraging Visitors to Take Action on Your Website

Why does your business have a website? While that question might seem silly at this point in the 21st century, it’s worth thinking about carefully.…


A Simple Overview of How to Optimize a Page of Content for SEO

When creating a new page of original content, the first challenge is to come up with something interesting, informative, and entertaining. If a site visitor…


How the Right Website Builds Credibility for Your Business

For many businesses, web design seems like a huge challenge. Sure, you know you need a website to connect with customers and keep up with…


When Is It Time for a New Website?

The internet moves fast. What was cutting edge just a few years ago can now be seen as out of date and behind the times.…


An Overview of Technical SEO for Business Owners and Marketers

SEO can be overwhelming. You may understand the fundamental importance of optimizing your website for search engines, but making that happen is an entirely different…


UX Design: The Basic Must-Haves for a Successful Website

There are two distinct, but essential, elements that need to come together for a website to reach its potential—the content and the design. On the…


An Introduction to the Inbound Methodology

When was the last time something came into your world and basically rewrote the rules around what you thought you knew or believed? We refer…


Why Content is a Critical Aspect of SEO Success

For many marketing departments, SEO is an all-consuming topic. It’s easy to understand the appeal of SEO, as a stream of “free” traffic to a…


How SEO Works: Crawling, Indexing and Ranking

Search engine optimization (SEO) is an important part of any online marketing effort. By moving up in search rankings, you can bring more visitors to your…

Website landing page layout

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

Nurture cold leads

Never Let Leads Go Cold with Marketing Automation

For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…


Five Must-Haves In Any Content Marketing Strategy

Inbound vs. Outbound Content Marketing Before we dive into some basic must-haves, it’s important to understand how to categorize different content marketing tactics—either inbound or…

WordPress website development process

Exploring the WordPress Website Process

When you engage with a digital marketing company to create a new website for you, you need to be sure they're following a proven process…

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Use Marketing Automation to Nurture and Retain Existing Customers

A good customer experience is the ultimate driving force for businesses because the way customers interact with a brand affects their perception and drives their…


What is Marketing Automation?

Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…