Articles
paid-seo-comparison

Which is More Important: Paid or Organic Efforts?

The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…

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social-media-followers-word-of-mouth

Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet

It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…

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getting-started-ecommerce

E-Commerce – What to consider when you’re getting started

I was recently hanging out with my dad and we started talking about a trip that he took with my mother to pick up baking…

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wordpress-managed-hosting-ohio

Managed WordPress Hosting vs. Shared Hosting

Every website needs a host to deliver it to the internet at large. While it’s technically possible to host your own site on your own…

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connecting with customers

Here’s Why a Post-Sale Check-In with Customers is a Must

In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……

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improving-email-open-rates

How to Pivot from Low Open and Click-Through Rates on Emails

Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…

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instagram-hashtags

Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…

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facebook-marketing-ads

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

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inbound-marketing

The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…

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advertising-basics-031422

What Makes a Good PPC Ad?

Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…

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marketing-email-automation

Expand the Value of Your Newsletter List with Email Automation

The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…

Articles
user-intent and keywords

Understanding User Intent When Considering Long-Tail Keywords

Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…

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Choosing-website-development-team

The Importance of Hiring a Professional Website Team with Synergy

Hiring a contractor is never easy. Whether you are hiring for professional or personal reasons, there is a lot of pressure to pick the right…

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website-speed

Why Website Speed Matters

It’s easy to overlook the importance of website speed. When working on a web design project, the various pages of that site wind up in…

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website-hosting-company

What Makes a Great WordPress Website Hosting Company?

Finding great hosting is one of the biggest keys when launching a new website. The right web host can help your project reach a higher…