Articles

How High-Quality Imagery Elevates Brands and Drives Engagement

We frequently see companies facing the ongoing challenge of differentiating themselves in meaningful ways online. One of the most powerful yet often underutilized tools for…

How AI is Changing the Digital Marketing World & How You Can Leverage It

As technology advances and digital transformation accelerates, artificial intelligence (AI) is becoming an indispensable part of the marketing landscape. Whether it's optimizing customer interactions or…

What you need to know – Marketing and Business News February 3rd, 2025

Hello everyone. Happy Monday! Welcome back to my curated list of the best digital marketing and business news. Here's what you need to know including...…

Regret-Proof Your Strategy: How Manufacturers Can Still Win at Digital Marketing Despite a Late Start

For many manufacturers—especially those in their second or third generation of ownership—digital marketing can feel like a giant leap into unfamiliar territory. There’s a lingering…

Unlocking the Power of Email Segmentation and Personalization for Your Business

Ever feel like marketing emails miss the mark for you? It’s not necessarily that the content or the design isn’t good; it’s just it doesn’t…

The Power of Ad Extensions

If you’re putting money into paid search advertising, it’s important for your ads to stand out. That’s kind of the point, right? One of the…

3 Common Myths About Using WordPress

WordPress is one of the most used CMS tools in the world, powering numerous websites both large and small. Even with its wide use and…

Marketer’s Guide to Content That Converts (Even at 2 a.m.)

Attracting customers begins with delivering the right content to the right audience. For inbound marketing strategies to succeed, your content must not only engage but…

What you need to know – January 13th Update

Hello everyone. Happy Monday! Welcome back to our lovingly curated list of the best digital marketing and business news. These are the key stories that…

Get More Engagement on Instagram with These Tips

Every time you learn to use Instagram hacks to promote your content, the rules and algorithms seem to change. Despite frequent updates, there are timeless…

CTR? OMG! Understanding and Analyzing Click-Through Rate

Knowing your audience is crucial for connecting with them and persuading them to choose your product or service over competitors. One key metric that helps…

Why Great Design is a Critical Aspect of Digital Marketing Strategy and Success

"Design is the silent ambassador of your brand, and first impressions are its opening statement." – Unknown You’ve invested time, energy, and money into your…

Should you Partner with a Digital Marketing Agency for your Social Media Marketing?

Social media marketing is an important part of the digital marketing landscape. Around 75% of internet users utilize social media to research products and services…

What you need to know – December 9, 2024 Update

Hello everyone. Happy Monday! Welcome back to our lovingly curated list of the best digital marketing and business news. This will be the last update…

The Power of PPC for Local Businesses and Service-Based Industries

In today’s digital age, local businesses and service-based industries face a unique challenge: standing out in a crowded online marketplace. Pay-per-click (PPC) advertising offers a…