Articles

From Keywords to Topics: Shifting your SEO Focus

The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…

Understanding Where Your Prospect is at in the Buyer’s Journey

Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…

Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…

Which is More Important: Paid or Organic Efforts?

The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…

Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet

It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…

E-Commerce – What to consider when you’re getting started

I was recently hanging out with my dad and we started talking about a trip that he took with my mother to pick up baking…

Managed WordPress Hosting vs. Shared Hosting

Every website needs a host to deliver it to the internet at large. While it’s technically possible to host your own site on your own…

Here’s Why a Post-Sale Check-In with Customers is a Must

In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……

How to Pivot from Low Open and Click-Through Rates on Emails

Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…

Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…

What Makes a Good PPC Ad?

Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…

Expand the Value of Your Newsletter List with Email Automation

The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…

Understanding User Intent When Considering Long-Tail Keywords

Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…