Filter By:
Articles
A Facebook Ads Strategy to Reach the Right Customers
While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…
Optimize Your Time with B2B Marketing Automation
The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…
Use Blogging to Expand Topic Clusters
The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…
Comparing E-Commerce Platforms: WooCommerce vs. Shopify
In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…
An Intro to Customer Success Metrics
If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…
Nurturing Customers Throughout the Buyer’s Journey
At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…
Four Principles of Inbound: Standardize, Personalize, Optimize, Empathize
A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you…
From Keywords to Topics: Shifting your SEO Focus
The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…
Understanding Where Your Prospect is at in the Buyer’s Journey
Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…
Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising
Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…
Which is More Important: Paid or Organic Efforts?
The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…
Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet
It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…
E-Commerce – What to consider when you’re getting started
I was recently hanging out with my dad and we started talking about a trip that he took with my mother to pick up baking…
Managed WordPress Hosting vs. Shared Hosting
Every website needs a host to deliver it to the internet at large. While it’s technically possible to host your own site on your own…
Here’s Why a Post-Sale Check-In with Customers is a Must
In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……
