Articles

Importance of Email List Scrubbing

At this point in the evolution of digital marketing, few people need convincing of the value of an email list. Having a strong list is…

Calculating Customer Lifetime Value

It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…

Trade Show & Virtual Event Social Media Support

When you go through the effort to attend a trade show or to host a virtual event, you want to get maximum value out of…

Customer Perceived Value: What Is It and Why Is It Important?

Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…

Google Ads Cost Per Lead Benchmarks by Industry

Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…

Content Marketing ROI

In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…

Automation Tactics to Take Your Business to the Next Level

As a business owner or manager, you would be making a big mistake if you ignored the recent surge of viable automation tools hitting the…

Site Audit Takeaways

A website should be treated as a living thing. If you just park it on a domain and leave it to sit, there is little…

Continuous Improvement of Cold Email Campaigns When Open Rate and CTR are Low

There’s incredible opportunity in cold email, but it’s a challenge nonetheless. It’s never easy to close sales when sending out messages to strangers cold. Will…

The Benefits of Virtual Events Remain Post-Pandemic

The pandemic demanded a sudden and dramatic shift in how events were held. Where in-person conferences and trade shows were the standard across nearly every…

How to Boost YouTube Subscribers

Just like Google, YouTube is a large and powerful search engine. You can type in just about anything and find a video that relates to…

Outdated SEO Practices You Shouldn’t Still Be Doing

The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. In order to have success…

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…

Customer Service Software Options for Your Website

Providing customer service is one of the core functions of a business. For a business that operates a brick-and-mortar location, that customer service often happens…

What is Sustainable Marketing and How Can You Leverage Social Media?

It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…