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How to develop an effective strategy for a new website
(Updated 1/2022) Today we’re talking about designing a new website. For many people, this means hiring an actual web designer. Someone that will help them…
10 Keys to An Effective E-commerce Site
So you want to sell products online? Well, let's cut to the chase and tell you what you need to succeed. 1. Think "Strategy" First.…
Tier 2 Search Engines: Niche Marketing
LookSmart, FindWhat.com, Mahalo, ChaCha, Business.com, Hoovers, MetaCafe, BOTW.org.... these are just some examples of what are called 'Tier 2' search engines. Maybe you've heard of…
Speak the Language of the Consumer: Application vs. Product Marketing
By Tom Murphy - Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has…
The Top 10 Essential Google Analytics Metrics
I've been asked to distill down the world of Google Analytics to the top 10 most important metrics for a small business website. For those…
Top Web Site Design Tactics Online Marketers Employ
A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success with their web design and marketing tactics. The…
3 quick ways to size up your competition
Analysis of three competitor sites As in any battle, it's good to know what you're up against. George Washington always tried to understand the size…
How to begin an SEO campaign – Your first steps
In every phenomenon the beginning remains always the most notable moment. -Thomas Carlyle Beginning an SEO campaign doesn't involve keyword research, asking for links or…
How to Employ Professional Looking Video to Increase Traffic and Conversion on Your Website
Nearly all websites have at least one video section these days, and many of them have more than that. The use of video on your…
Why SEO is important for small business
"Entrepreneurs have many demands on our time (and money) and in this time-poor lifestyle, why should we allocate vast time (and financial) resources to SEO…
Seven New Marketing Ideas for the Local Retailer
In these days of ever changing technology and lightning fast communications, it is vitally important to stay ahead of your competition for the attention of…
How To Create Great Blog Content in 9 Simple Steps
Google is hungry. How do you consistently feed the beast? The problem with content is that it has to continually be created or it becomes stale and…
How SEO Works
Definition of SEO: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via…
How will the shift in news consumption affect your digital marketing efforts?
The dynamics of mass market advertising are forever changed. We have to accept that. According to a 2011 Pew Research Study, the Internet is slowly…
LinkedIn as a pay-per-click (PPC) option for your online marketing
When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models…
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