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Advice from Google about How to Master Google Search Ads

Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that…

Wordpress plugins Hubspot

How to use The HubSpot WordPress Plugin – Features and FAQs

HubSpot is an all-in-one inbound marketing, sales, and service platform designed to help businesses attract, engage, and delight customers. It offers a full stack of…

The Academy - Newsletter8

Business Growth and Digital Marketing News & Tips 2-18-24

With the rise of artificial intelligence (AI), there is a new debate over whether to use a traditional agency partner or AI for website design…

Email marketing frequency

How to Establish the Right Frequency with Your Email Marketing Activities

Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…

exploring customer churn rate

Customer Churn Rate: What Is It and How To Calculate It

As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…


Apple’s Vision Pro: A Glimpse into the Future of Visual Search and Marketing

The world of technology is abuzz with speculation surrounding Apple's Vision Pro, an augmented reality (AR) and spatial computing headset poised to revolutionize how we…


Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…

The Academy - Newsletter053122

Business Growth and Digital Marketing News & Tips 1-28-24

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

The Academy - Newsletter040422

Business Growth and Digital Marketing News & Tips 1-14-24

With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role…

AI in Web Design

AI or Agency? The pros and cons of a human touch vs artificial intelligence in web design

Your organization’s website is a critical marketing channel. It’s the first impression many customers have of your business and it plays a vital role in…

Quality Score in PPC Advertising

Understanding Quality Score in PPC Advertising

You may be wondering how you can optimize your online advertising strategy to reach more potential customers. One of the most effective ways to do…

Future SEO trends & tactics

Evolving and Navigating Future SEO Trends and Tactics

The world of digital marketing heavily relies on the implementation of effective SEO strategies. In today's highly competitive online landscape, businesses rely on SEO to…

Social Media and SEO

The Intersection of Social Media and SEO – What you need to know

Introduction: The synergy between social media and Search Engine Optimization (SEO) is a strategic alliance that demands attention. It's not about elusive secrets or digital…

GA4 for Customer Journey Analysis

Utilizing GA4 for Enhanced Customer Journey Analysis

Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…

Beginner's Guide to Welcome Emails

A Beginner’s Guide to Welcome Emails

Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…


SEO Fundamentals Guide: How to Get Found Online

This white paper will introduce you to the SEO fundamentals you should be implementing to take your website to the next level and ultimately get found online by potential customers.