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Articles
Best time to send an email

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

Articles
3 habits of successful businesses

Three Habits of Successful Businesses Who Reach Their Goals

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…

News
The Academy - Newsletter0321

Business Growth and Digital Marketing News & Tips 12-11-22

Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So…

Articles
Website speed and rankings

What’s the Weight of Site Speed in Overall Ranking?

In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…

Podcasts
Podcast - Annual Business Planning - Part 2

Podcast Ep. #54 – Our process for annual business planning (Part 2)

Today on the Academy I thought we could spend a little more time talking about yearly planning since we’re approaching the end of the year.…

Podcasts
Podcast - Annual Planning - Part 1 - lrg

Podcast Ep. #53 – Our process for annual business planning (Part 1)

Today on the Academy I thought we could spend some time talking about yearly planning since we’re approaching the end of the year. If you…

News
The Academy - Newsletter041822

Business Growth and Digital Marketing News & Tips 11-27-22

In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information…

Podcasts
Podcast - 80-20-RULE

Podcast Ep. #52 – Essentialism and the 80/20 rule in business and life

Today on the Academy we're going to do another segment that's quick and direct, but hopefully helpful to those who are working hard to start,…

Articles
Short form video content

Short-Form Video Content Creation Ideas

It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…

Articles
Website success landing page conversion rates

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

Articles
Nuturing with email

How to Nurture Your Top Spending Customers via Email

The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…

Podcasts
Podcast-positioning-lrg

Podcast Ep. #51 – What is positioning, why it’s important, and how it can grow your business

Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning. If you're…

News
The Academy - Newsletter041822

Business Growth and Digital Marketing News & Tips 11-13-22

Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you’ll…

Articles
Advertising Success with Google Display Ads

How to Be Successful with Google Display Ads

Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…

Articles
Color Psychology and Your Website

Color Psychology and Your Website

When building or redesigning a website, there are seemingly endless decisions to be made. From the layout of the pages to the content that you…

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