Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week

Hello everyone!

There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best articles. So, let us do our part to help with the struggle and summarize three of the most important things that caught our eye this week.

This week, let’s talk specifically about the current state of LinkedIn, including:

• What does it mean to be a thought leader when posting on LinkedIn?
• Why do you want to be seen as a thought leader?
• When is the best time to post your thoughts on LinkedIn?
• Is posting on the weekend encouraged or required?

The term thought leader gets thrown around like confetti at a virtual networking party. But what does it actually mean? According to LinkedIn’s own breakdown, true thought leadership isn’t about shouting the loudest or humble-bragging your latest success story. It’s about offering authentic, unique insights that educate, inspire, and spark meaningful conversations — all while staying firmly rooted in your expertise. In other words, be helpful, not hype-ful. Read More

But why should B2B brands care about being seen as thought leaders? Well, for starters, thought leadership in B2B drives trust and buying decisions. In a world where everyone is pitching something, potential customers are far more likely to engage with brands that educate and offer real value instead of just pushing products. Plus, companies that invest in thought leadership are often seen as innovators — the kind of folks you want to do business with. Read More

Now, if you’re ready to take the LinkedIn plunge, timing is everything. Turns out, the best times to post are midweek mornings — think Tuesday through Thursday, especially between 10 a.m. and noon. But here’s the kicker: despite what you might think, weekend posting isn’t taboo for B2B engagement. In fact, weekend posts can get surprising traction because fewer people are posting — meaning less competition for eyeballs. So if you’ve got a hot take or a killer insight, don’t be shy about hitting “publish” on a Saturday morning. Read More

In short: being a thought leader means being real and adding value. B2B brands need to lead the conversation to win trust, and yes — timing your posts (even on weekends) can be a game-changer. So get out there and share those thoughts — just maybe not at midnight on a Monday.

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