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Use Blogging to Expand Topic Clusters
The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…
Comparing E-Commerce Platforms: WooCommerce vs. Shopify
In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…
An Intro to Customer Success Metrics
If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…
Podcast Episode 29 – Growing a family business – A discussion with Josh Hostetler
Audio version: Video version: SUBSCRIBE TO OUR PODCAST Josh, who grew up climbing job site dirt piles and honing his hammering skills on scrap lumber,…
Business Growth and Digital Marketing News & Tips 5-17-22
Hello! We've heard from a recent survey of B2B executives that they'd like marketers to create shorter content and to curb the sales messages. Your wish is our…
Podcast Episode 28 – SEO for local businesses (Part 5) Offsite Local SEO Optimization
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re presenting episode 5 of our series on SEO for local businesses. Are you in charge of marketing…
Nurturing Customers Throughout the Buyer’s Journey
At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…
Four Principles of Inbound: Standardize, Personalize, Optimize, Empathize
A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you…
Podcast Episode 27 – SEO for local businesses (Part 4) Onsite Local SEO Optimization
SUBSCRIBE TO OUR PODCAST Are you in charge of marketing a business that serves a specific town, city, or local region? Would you like to…
From Keywords to Topics: Shifting your SEO Focus
The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…
Business Growth and Marketing News & Tips 5-1-22
It's Sunday! It's also World Laughter Day. WLD was established in 1998 and the first celebration was in 1998, in Mumbai, India, arranged by Dr. Madan…
Podcast Episode 26 – SEO for local businesses (Part 3) Google My Business – Advanced Recommendations
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re presenting episode 3 of our series on SEO for local businesses. Are you in charge of…
Understanding Where Your Prospect is at in the Buyer’s Journey
Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…
Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising
Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…
Which is More Important: Paid or Organic Efforts?
The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…
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