Business Growth and Digital Marketing News & Tips 06-03-26

The tools, tips, news and advice you need to grow your business.

Forrester found that firms with strong alignment across customer-facing functions report 2.4x higher revenue growth and 2x higher profit growth than those without it.

This proves that one of the most valuable growth opportunities in any organization is already there: customer feedback. Every day, customers tell sales, support, account management, and marketing teams what they need, what confuses them, and what influences their decisions.

The problem is that these insights often stay trapped within individual departments. When organizations connect those signals and identify recurring patterns, they gain a clearer understanding of what customers actually value and where improvements are needed.

The companies that grow fastest tend to treat customer feedback as more than isolated comments. They use it to improve messaging, strengthen customer experiences, align teams, and make smarter business decisions. Read More

---

What you need to know:

Google Brings Ads Into AI Search
Google unveiled Gemini-powered ad formats that place brands inside AI search conversations, recommendations, and shopping flows. Search marketers need to rethink creative, feeds, and landing pages for answer-driven discovery—not just traditional keyword clicks. Read More

Google Rolls Out May Core Update
Google’s latest core update adds fresh ranking volatility right as AI search experiences keep expanding. Brands that depend on organic traffic should monitor key templates and categories before overreacting to short-term swings. Read More

Google Says AI SEO Is Still SEO
Google’s new guidance argues that AEO and GEO are not separate games—they’re still rooted in strong SEO fundamentals. Teams can stop chasing jargon and focus on crawlability, originality, and citation-worthy content. Read More

ChatGPT Visibility Gets More Transparent
A new breakdown of how ChatGPT Search fans out queries and selects sources gives marketers a clearer framework for testing AI visibility. If AI referrals matter to your business, this is one of the most practical reads on how discovery may actually happen. Read More

Google Pushes Display Into Demand Gen
Google is moving Display Ads management into Demand Gen, continuing its shift toward fewer, more AI-heavy campaign types. Paid media teams should prepare for broader automation, different controls, and a more unified discovery strategy across Google surfaces. Read More

Meta Gives Threads More Brand Safety
Meta expanded advanced ad placement controls to Threads, giving advertisers more say over where their ads appear. That makes Threads a more viable test channel for brands that want inventory growth without giving up safety controls. Read More

LinkedIn Shares Its Video Playbook
LinkedIn published fresh guidance on what kinds of video are gaining traction and how often creators should post. For B2B teams, it’s a useful cue that native video is becoming a more important reach and trust lever on the platform. Read More

Google Brings MMM Into GA360
Google is bringing Meridian, its open-source marketing mix model, into Google Analytics 360. For growth-minded teams, that’s a meaningful step toward combining first-party data, causal measurement, and media planning in one place. Read More

Email Stack Decisions Get More Strategic
Choosing an email platform now goes far beyond shiny AI features. That matters for operators because switching costs, data flexibility, orchestration depth, and integration quality will shape results more than novelty. Read More

Loyalty Triggers Beat Blanket Discounts
Shopify’s latest loyalty guidance focuses on the customer triggers that actually drive repeat visits and revenue. For busy operators, it’s a strong reminder that retention programs work better when they respond to behavior and timing, not generic promos. Read More

---

SEARCH ENGINE OPTIMIZATION

How to Get Visibility in AI Search Tools

Although Google still commands online search, the use of AI and Generative Search Engines is growing fast. Even in Google search, Google’s AI Overview is often the first thing you see in results. As user search trends shift, it’s important to make sure your business shows up in search results for these tools. But how do you do that? Read More

SALES ENABLEMENT

Marketing Should Remove Friction

One of the more interesting parts of sitting on the business development side is seeing how different companies think about marketing. Some view it as a way to generate leads. Others see it as something they are supposed to be doing because everyone else is.

And then there are the companies where marketing is clearly doing something bigger. Read More

---

LEARNING “ON THE GO”

Subscribe to Our Podcast

Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!

---

KEEPING UP

News Archive

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.

Check it out here!

Get our newsletter in your inbox

Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!