Business Growth and Digital Marketing News & Tips 9-13-24

SEO is more than just a buzzword; it’s a crucial factor in achieving online visibility and digital marketing success. But how do you know if your SEO efforts are really paying off? To evaluate your SEO performance, focus on tracking key metrics and measuring whether your strategy is increasing qualified traffic, boosting your search engine rankings, and actually bringing in visitors who are converting into real customers.

To ensure long-term success you need to follow best practices like regular reporting, benchmarking against historical data, and using dashboard tools to consolidate data for easy tracking. By continuously testing, analyzing, and refining your tactics, you’ll be able to make data-driven decisions that enhance your rankings, traffic, and conversions over time.

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MARKETING AND GROWTH NEWS

What you need to know:

WordPress Security Increases: WordPress is used by 43.4% of all websites. It’s important to note that WordPress has tightened security with two improvements that will help protect the integrity of all website plugins and themes.

Connect with The White House on LinkedIn: Less than three months out from Election Day, the Biden-Harris administration is embracing the social media network that connects the world’s professionals.

Optimize for the holiday season: Discover the latest products and features designed to help you win the peak days you know and the new ones you don’t with Google AI.

Your First-Party Data Strategy: Google encourages you to explore Tag Diagnostics and the integrated CMP setup to unlock the full potential of your first-party data strategy.

Instagram Stories Comments: Instagram’s rolling out another way to encourage more interaction, this time via comments on Stories, which are then visible to all who view that Story content.

Snapchat adds sponsored snaps: Snapchat will soon launch “Sponsored Snaps,” which are pretty much like LinkedIn’s sponsored InMails in Snap form.

X Doubles Down On Video: The company announced a new TV app available “on several app stores” as part of a wider effort to court more advertisers, creators and partners around a “video-first platform.”

Google Search Console Recommendations: Google has introduced a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search.

The Inc. 500: Meet the companies that are building the future.

Business Disaster Planning: Learn how to tackle emerging challenges — from data privacy to environmental risks — and transform uncertainty into a competitive edge.

ADVERTISING

Audience Targeting

In the competitive landscape of online advertising, reaching the right audience is crucial for maximizing your campaign’s impact. Google Ads offers powerful tools for audience segmenting and targeting, allowing you to deliver highly relevant ads to the people most likely to engage with your brand.

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EMAIL MARKETING

Designing Effective Emails

Effective marketing emails require more than just compelling copywriting; you also need to design the email to capture the readers’ attention and encourage them to take action. With the average person receiving dozens of emails every day, your emails need to stand out while also remaining focused and functional. 

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