Business Growth and Digital Marketing News & Tips 7-28-24

While both inbound and outbound strategies have their place, our experience has shown that inbound leads often provide a more sustainable and effective approach to lead generation. 

Inbound leads are typically more qualified because they’ve shown interest in your product or service by actively seeking information or solutions that your business provides. 

Keep reading to learn more about the characteristics of inbound leads and how to attract them.

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MARKETING AND GROWTH NEWS

What you need to know:

Fresh from the Oven: Google is changing course from its years-long plan to phase out third-party cookies in Chrome.

Overwhelmed and Uninspired: 91% of online shoppers say they see too many ads on social media.

AI is Not Nigh: Meta’s generative AI push hit a snag, forcing the company to scale back its AI efforts in the EU and Brazil due to regulatory scrutiny.

Rebrand or Refine: Marketers are focused on rebrands and refreshes instead of splashy ads that create buzz.

Offer it Up: Meta added a new way to incorporate offers into ads, with an updated URL ingestion process that detects existing offers listed on your site.

Organic is Not Out: Organic social is having a resurgence, with brands embracing ad-free features like the comments section and direct messaging.

Reddit or Bust: Social network users are increasing their use of Reddit more than any other channel.

Bon Jeu: Here’s what advertisers need to know about the 2024 Paris Olympics…

Slow and Steady: Google’s John Mueller encourages content growth in phases to avoid website re-evaluation.

WEBSITE

The Importance of Testing Forms on Conversion Landing Pages

If you’re relying on a form to track conversions, you must make sure that it’s set up correctly for accurate reporting of results. Explore why forms are a good conversion tool, the importance of placement of forms on the page, the setup of forms, and more.

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PODCAST

Visioning – Charting a Course Toward Fulfillment and Success (Pt. 2)

Visioning can be a transformative process that holds immense value for both companies and individuals. At the organizational level, having a clear and compelling vision provides a roadmap for success, guiding strategic decision-making and fostering alignment among team members.

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