Looking to increase conversions and leads on your website?
To a certain extent, it all depends on how well your landing pages are written, designed and developed. You can use all the paid advertising you want to drive traffic to your website, but if you direct someone to a poorly planned landing page, they’ll be quick to find the exit button. The ad is the hook and line, you just need to make sure your landing page is a sinker.
The key here is to deliver value from the start and make it clear how your product or service is going to solve a problem. Keep reading.
MARKETING AND GROWTH NEWS
What you need to know:
AR on SnapChat can boost engagement, ad recall and purchases. Here’s how.
Customer obsession is a balancing act for B2B companies.
Facebook cracks down on fake reviews.
LinkedIn Events now facilitate comments. Invite people to the conversation!
The advertising industry is still expected to grow; Advertisers don’t want to miss revenue targets by cutting budgets.
Instagram is going full-screen and is expected to look more like TikTok.
More business & economy news:
Risk of recession is now higher and more front-loaded, say economists.
Interest rates get the biggest bump up since 1994.
Podcast Episode 32: Email Marketing Best Practices
As marketers and business owners, we need to use email to create and strengthen relationships with our business friends that we call customers and clients. Email marketing is incredibly effective if used correctly. That includes everything from creating an effective strategy to encourage and grow subscribers, to delivering content that actually drives engagement and retention of our subscribers.
Using Social Media as a Shopping Platform
As the name suggests, social commerce is a blend of social media and e-commerce, and it offers the user a shopping experience directly inside of their favorite social media platforms. Keep reading for an introduction to the concept of social commerce, explain a bit about how it works, and talk about why you should be interested in using this opportunity to drive your small business forward.
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