Hello! If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really is that easy. If you are serving customers who see their own success with your products or services, that positive feedback is going to drive your own revenues and growth.
Of course, while it’s easy to identify the importance of measuring customer success, it can be just as difficult to actually do it. So, let us introduce you to the concept of customer success metrics. Read on!
MARKETING AND GROWTH NEWS
What you need to know:
LinkedIn Publishes New Pocket Guide to Effective Employer Branding.
Google advertising conference roundup – what you need to know.
Product placement is going to overwhelm your favorite show.
Solve problems and make better decisions with this list of tools.
Instagram is testing, and it could affect your content strategy.
Marketing budgets are on the rise.
Google and Facebook are being pushed to break up their ad businesses.
Emotional advertising in your marketing.
Marketing your brand with humanity.
B2B companies and how they route leads.
Tech trends in 2022.
Artificial Intelligence (AI) marketing initiatives that deliver.
More business news:
Americans say that inflation is overwhelmingly the top problem facing the country, according to Pew Research.
National retail spending in April increased for the fourth straight month.
Gas prices have risen above $4 a gallon in all 50 US states for the first time ever.
Nurturing customers through the buyer’s journey
At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They’re just beginning to explore their options. In fact, a large percentage of buyers won’t be ready to commit for months after they contact you for the first time. It’s been said that more than a quarter of people won’t be interested in making a decision for over a year.
Many people that contact my company aren’t ready to commit, and it usually takes us a year or more to close a sale. There have been times when it’s taken two or three years, or more, to close a sale.
Determining why this happens exactly is hard. It could be a million different things. The decision-maker could hate commitment. They might just be busy and unable to do the necessary work to make the decision. They might have to rally a large team of stakeholders and get alignment to commit to a decision. They might just know that they need something, but not even know exactly what it is.
Growing a family-owned business
Scaling a business, sub-contracting tactics, marketing and growing a small business, what Josh’s growth goals are, and of course, bubble guns. Listen or watch now!
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