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Business Growth and Digital Marketing News & Tips 10-02-22

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
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Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your market. 

It works like this: You write a collection of headlines and descriptions and submit those as a responsive ad. When the ad goes live, Google will go about the process of combining various headlines and descriptions to gradually see which ones work best. Suddenly, the guesswork has been taken out of the equation, and you’ll get real-world feedback on what is working and what isn’t.

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The power of technology is hard to match with the human mind. The concept of responsive search ads has been developed as a way to test and optimize ads beyond what human marketers alone could manage.


What you need to know:

Google’s September 2022 core update has been rolled out. Here’s what you need to know…

Marketers are optimistic that in-person events will be back in 2023.

The creator economy is challenging marketers. Influencer collabs are a must.

New research shows what reels caption length gets the best engagement.

YouTube advances plans for a streaming video marketplace.

Twitter is testing an edit button to allow users to edit their tweets (finally!).

More business & economy news:

The Federal Reserve delivers a message: Inflation is too high, recession is coming.

Grocery prices are at an all-time high since 1979.

Mortgage rates are at an all-time high since 2008.


Episode 44: How Your Relationship-Building Type Can Bolster Or Derail Your Effectiveness

Gwen is an accomplished corporate CIO, successful small business owner, and executive performance consultant. With Gwen’s guidance, we’ll be taking in a continuous stream of valuable, actionable, real-world advice and stories from the trenches.

Listen In


Drive Action in the Buyer’s Journey with Social Media

The defining feature of social media that sets it apart from other marketing platforms is the opportunity for your audience to respond directly—and immediately. Although it can be difficult to manage and sometimes frustrating, social media feedback offers a great opportunity for marketers to better understand the buyer’s journey. 

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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