This week, we’re focusing on the world of social media. This edition will be a deep dive that will help you explore the challenges, trends, news, and some solutions to stand out and grow.

The fact is, marketing best practices are always evolving. Nowhere is that more obvious than on social media. The way people search, discover, learn, and consume content is changing fast. Strategies that worked a year ago can already feel outdated and ineffective. Knowing how to truly cut through the noise, engage, and make an impact in this evolving, AI-driven landscape has become essential. 

The opportunity is massive, but so are the risks of blending into the noise. If we want to stand out, we have to rethink how we show up. We must keep experimenting and make sure there’s a human fingerprint on everything we put into the world.

Listen to our latest podcast to explore what this might mean for your strategy as we explore a few best practices that may help you rise above the sea of sameness. Listen now.

---

What you need to know:

Threads Hits 400 Million Monthly Users
Meta’s text-based app Threads has reached 400M monthly active users, showing steady growth since launch. Read More

Beginner’s Guide to LinkedIn Ads
LinkedIn shares a comprehensive starting point for advertisers new to the platform, covering setup, targeting, and creative tips. Read More

2025 Social Media Post Performance Report
The latest data from Sprout Social reveals key trends in engagement, posting frequency, and content types driving results. Read More

15 Instagram Stories Tips
This infographic outlines creative ways to boost reach and engagement through Stories, from stickers to polls. Read More

X to Launch AI Text Ads
Elon Musk’s X plans to roll out AI-powered text ads, potentially reshaping how advertisers target and engage users. Read More

Meta’s AI Ad Targeting Tips
Meta shares guidance on optimizing AI-driven ad placements for better audience reach. Read More

Instagram Content Plan Template
A free planning template to organize your Instagram content strategy effectively. Read More

B2B Social Media Visibility Checklist
A new infographic from MarketingProfs outlines must-do actions to improve B2B brand presence on social platforms. Read More

Pinterest Reports Q2 2025 Growth
Pinterest sees gains in both active users and revenue in its latest earnings report. Read More

Snapchat Ad Attention Wins
Snapchat highlights how its ad formats are outperforming rivals in attention metrics. Read More

Bluesky Slows at 38M Users
Bluesky’s growth rate has decelerated, despite reaching a notable user milestone. Read More

TikTok Marketing Improvement Report
TikTok publishes insights to help brands fine-tune their marketing strategies for better performance. Read More

Meta’s AI Chatbot for VR World-Building
Meta launches an AI chatbot that can generate immersive VR environments. Read More

AI’s Future in B2B Marketing
An infographic explores how AI will shape B2B marketing strategies in the years ahead. Read More

---

SOCIAL MEDIA

How to Be Creative on Social Media (Especially when you’re “not” a creative person)

Many business leaders believe that they’re not creative. Instead, they see themselves as only analytical or “left brained”. Hopefully this blog post will challenge that mindset and help you realize that you can be creative when it comes to social media marketing for your business.

Read More

---

SOCIAL MEDIA

Why You Don’t Need to Be on Every Social Media Platform (and What to Focus On Instead)

You’ve probably heard that your business “needs to be everywhere,” or you’ve been asked, “How are you not on [insert new social media platform here]?” This can be overwhelming and discouraging when you don’t have the time to invest in social media. It’s tough to watch your competitors post every day on every platform and feel like you’re not doing enough.

The good news? You don’t need to be on every social media platform to reach your target audience and grow your business.

Read More

---

STRATEGY

Grow Your Organization’s Revenue with a Comprehensive Digital Marketing Plan

Do you need a digital marketing strategy but you’re not sure where to start? Or maybe you’re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We’re leaders in marketing, and partners in growth. Learn more today!

---

LEARNING “ON THE GO”

Subscribe to Our Podcast

Almost 100 free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!

---

KEEPING UP

News Archive

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.

Check it out here!

Get our newsletter in your inbox

Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!