AI isn’t just hype—it’s becoming the engine behind smarter, more efficient, and more competitive businesses. While manufacturers are seeing some of the biggest gains, the same principles apply to almost any industry. From automating workflows to making faster, data-driven decisions, companies that move early are already reaping the benefits.
You don’t need a massive overhaul to get started. A few smart, strategic steps can set you on the path to real transformation. If you’re looking for practical ways to make AI work for your business—whatever your field—please consider reading more below.
What you need to know:
Google Rolls Out Smarter Conversion Value Metric in Ads
Google Ads now offers a “Conversion Value (incl. predicted)” metric, automatically awarding value to expected future conversions—not just confirmed ones—helping advertisers better forecast ROI. Read More.
44 Marketing Moves That Still Need Human Brains
A fresh analysis identifies 44 marketing tasks—like brand voice and empathy-laden messaging—where AI fumbles and humans must remain in the driver’s seat. Read More.
LinkedIn’s AI Assistant Isn’t Flying Off Shelves
LinkedIn boss Roslansky admits the platform’s AI writing tool “isn’t as popular as I thought” because users treat LinkedIn like a resume and fear AI missteps could harm their personal brand. Read More.
SEO Traffic = AI Mentions: Ahrefs Study Reveals Link
Ahrefs data shows that websites with higher organic traffic are cited more frequently by AI assistants—YouTube and Wikipedia top the list, signaling visibility matters even in AI-led search results. Read More.
Exclusive Perks in Google Shopping Ads
Google Shopping Ads now support “1st Order Promotions,” giving retailers automatic discount tools to reel in customers making their first purchase. Read More.
Pinterest Drops Fresh Tips for Visual Search Success
Pinterest suggests brands optimize for visual-first discovery—think consistent styling, searchable visuals, and enriched metadata—to ride the trend of visual search expansion. Read More.
YouTube’s Analytics Gets a Glow-Up
YouTube’s Advanced Mode now includes early access to 24‑hour performance reports and “Top Moments” visual metrics, making viewer trend tracking far more accessible to creators. Read More.
AI-Sourced Traffic Bounces More, Visits Less
A study of nearly 82K sites finds AI-sourced visitors view fewer pages, bounce more often, and spend less time—their click-driven behavior differs significantly from traditional search traffic. Read More.
SEARCH MARKETING
Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1 & 2
For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we’re diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google’s ad empire, and how user behavior is rapidly evolving. Whether you’re a business owner, marketer, or just someone trying to keep up, these changes could reshape our strategies to be found online.
PAID MEDIA
How Pay Per Click Advertising Can Help You Drive Qualified Traffic
In today’s crowded digital landscape, getting more people to visit your website isn’t the hard part — it’s getting the right people. Whether you’re a local business, an e-commerce store, or a service provider, qualified traffic is the fuel that drives conversions, leads, and sales. So, how do you get in front of high-intent users right now?
STRATEGY
Grow your organization’s revenue with a comprehensive digital marketing plan
Do you need a digital marketing strategy but you’re not sure where to start? Or maybe you’re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We’re leaders in marketing, and partners in growth. Learn more today!
LEARNING “ON THE GO”
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