Strategy

Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…

How to Create a Customer Retention Strategy

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

10 Digital Marketing Best Practices for the New Year

The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…

How to Address Price Increases for Products or Services with Customers

Nothing lasts forever. This is true in business as it is in life, and at some point, you may need to raise your prices to…

Turning Clicks into Conversions: Remarketing Strategies for PPC

Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…

Podcast Ep. #75 – Annual Business Planning and The Clarity Break

We're well into the fourth quarter of the year, so today on the Academy I wanted to talk a little bit about strategic business planning.…

How to Find and Understand Your Ideal Audience

When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…

Connecting with Customers: A Guide to Creating Buyer Personas

If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…

Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model

Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…

How to Position Your Business in the Right Light

One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…

Podcast Ep. #73 – The Value of an SEO SWOT Analysis

Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…

Leveraging LinkedIn InMail Ads for B2B Outreach

If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…

Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success

Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…

Podcast Ep. #71 – Why having focus, in business and in life, is the key to success

Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…

Why It Can Take Time to See Results with Digital Marketing

Everyone wants fast results. Whether it’s in business or anything else, it’s not fun to wait around to see your hard work start to pay…