Podcasts
Podcast - visioning - 2 - lrg

Podcase Episode #77 – Visioning – Charting a course toward fulfillment and success (Pt. 2)

Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a…

Articles
The power of propinquity

The Power of Propinquity

Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…

Articles
How to budget for growth

How to Budget for Growth

Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…

Articles
Strategies for long term growth

Future-Proofing Your Small Business: Strategies for Long-Term Growth

Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…

Articles
Why Technical SEO is Vital to Content Strategy

Why Technical SEO is Vital to Your Content Marketing Strategy

It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…

Podcasts
Podcast - Visioning - Part 1

Podcase Episode #76 – Visioning – Charting a course toward fulfillment and success (Pt. 1)

Today we want to introduce you to a concept called visioning. Visioning can be a transformative process that holds immense value for both companies and…

Articles
Know your audience: a battleship-inspired strategy

Know Your Audience: A Battleship-inspired Strategy

As a kid, my first real exposure to strategy was in the game Battleship. It’s a simple game with easy setup and rules, but what…

Articles
What does it mean to nuture a customer?

What Does It Mean to Nurture a Customer?

Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…

Articles
The Power of Planning

Maximizing Business Growth: The Power of Annual and Quarterly Planning

Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…

Articles
Customer Retention

Metrics for Tracking Customer Retention

"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…

Articles
HUBSPOT-AI-UPDATES

Hubspot’s AI Features and Updates

HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…

Articles
Goals and KPIs

Establishing Digital Marketing Goals and Coordinating KPIs

Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…

Articles
exploring customer churn rate

Customer Churn Rate: What Is It and How To Calculate It

As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…

Articles
KAIZEN-In-Digital-Marketing

Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…

Articles
Customer Retention Strategy

How to Create a Customer Retention Strategy

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…