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Podcase Episode #77 – Visioning – Charting a course toward fulfillment and success (Pt. 2)
Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a…
The Power of Propinquity
Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…
How to Budget for Growth
Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…
Future-Proofing Your Small Business: Strategies for Long-Term Growth
Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…
Why Technical SEO is Vital to Your Content Marketing Strategy
It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…
Podcase Episode #76 – Visioning – Charting a course toward fulfillment and success (Pt. 1)
Today we want to introduce you to a concept called visioning. Visioning can be a transformative process that holds immense value for both companies and…
Know Your Audience: A Battleship-inspired Strategy
As a kid, my first real exposure to strategy was in the game Battleship. It’s a simple game with easy setup and rules, but what…
What Does It Mean to Nurture a Customer?
Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…
Maximizing Business Growth: The Power of Annual and Quarterly Planning
Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…
Metrics for Tracking Customer Retention
"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…
Hubspot’s AI Features and Updates
HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…
Establishing Digital Marketing Goals and Coordinating KPIs
Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…
Customer Churn Rate: What Is It and How To Calculate It
As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…
Embracing the concept of Kaizen in Digital Marketing and Business
“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…
How to Create a Customer Retention Strategy
In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…