Strategy

Seasonality: The Reason Your Results Are Down?

It can be frustrating to see the results from your website decline. Whether you are noticing a dip in traffic, a drop-off in sales, or…

How Much Should I Spend on Digital Marketing?

At this point in history, it’s no longer a matter of whether or not your business should be engaging in digital marketing. Using digital promotional…

Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App

The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…

Segmenting Success: How Behavioral Segmentation Transforms Email Marketing

In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…

How to Build a Business That Survives and Thrives

Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…

How to Navigate Customer Service on Social Media

It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…

How to Run a Content Audit and What to Take Away From It

Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…

A Guide to Google Ads Types and How to Use Them

The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…

How to Get Started with SMS Marketing

As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…

Winning with Conversion Value: A Guide for Non-Ecommerce Businesses

In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…

How to Grow and Succeed with EOS – The Entrepreneurial Operating System

Systems are everything in business. While it might be tempting to just run your business through sheer hard work and effort, that won’t always get…

Data Privacy Standards

Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…

Customer Perceived Value: What Is It and Why Is It Important?

Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…

Podcast Ep. #63 – How the service function of your business can help you grow revenue

Today's customer is extremely powerful. They're armed with knowledge from technology, social media, review sites, and access to reams of information and data. They have…

Podcast Ep. #62 – Growth with Instagram – Foundational tips and secrets – Part 2

Today on the Academy we’re going to be talking again about Instagram. We're diving into part 2 of our series that's designed to help you…