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Social Media
Social Media Metrics You Should Be Tracking to Measure Your Success
(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…
Organic Social Content Ideas to Help You Engage with Your Followers
Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…
How to Grow Your Following on Social Media—and Why It Matters
As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…
Intro to Social Media for Businesses
As a business owner who is relatively inexperienced with new digital marketing tactics, it’s easy to feel overwhelmed with the idea of creating and building…
Audience Targeting Strategies for Social Media Ads
Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…
Tips for Running a Successful Facebook Ad Campaign
Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…
Online Reputation Management: A Crucial Undertaking for Your Business
As we move into a new decade, the percentage of all goods purchased online continues to grow. It’s estimated that in 2020 people purchasing goods…
Utilize Local Influencers to Connect with Like-Minded People
Every time you scroll through Facebook or Instagram, it seems like there’s a friend or acquaintance talking about a product they love, a new service…
Influencer Marketing: Real People Sharing the Benefits of Your Brand
Think about the last time a friend or family member told you about a product. It’s likely you felt more apt to try it because…
Social Media 101
The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much…
Pinterest – What’s Pin Going On
For those of you that might not be aware of Pinterest, we think it’s time to get pinning on your board. In a snapshot, Pinterest…
Social Media: The Inside Scoop
This is the fifth and final post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy.…
Determining a Social Media Strategy
Determining a Social Media Strategy This is the fourth post in our series of understanding how Social Media works and how to tie it into…
Social Media Research: Know What Works
Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it…
Social Media Research: Know Thyself
This is the second post in our series on understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The…
