About Chris Auman

A New Trend in Website Design: Incorporating Illustrations and Abstract Designs for Bolder, More Unique Experiences

It’s easy enough to forget about the importance of website design when building out your pages. With so much focus on content – both for…

Podcast Episode 47 – Your playbook for hiring using digital marketing

Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led…

Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.

Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…

Business Growth and Digital Marketing News & Tips 10-02-22

Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your…

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness

For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…

Business Growth and Digital Marketing News & Tips 9-18-22

The Flywheel Model leans on inbound methodology to build a strong brand that properly serves the market and creates natural momentum to achieve improved results…

Podcast Episode 43 – An interview with Matt Bailey – Entrepreneur, Marketer, Author, Speaker, Educator

Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author,…

Podcast Episode 42 – Why defining your company purpose can be a game changer

Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…

Business Growth and Digital Marketing News & Tips 9-04-22

Are you struggling to fill positions within your company? Hiring isn’t just an HR function; digital marketing can play a huge role in attracting the…

The Flywheel Model

There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…

Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing

Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes  #30 and #17 for…

Business Growth and Digital Marketing News & Tips 8-21-22

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Podcast Episode 40 – How to create a company that is Built To Last (Part 2)

Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…

Podcast Episode 39 – How to create a company that is Built To Last (Part 1)

Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…