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Podcast Episode #102 – Customer Service Lessons from The Disney Institute
If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…
Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders
Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…
Business Growth and Digital Marketing News & Tips 09-14-25
Google is moving fast to make AI Mode the new normal in search, and the shift isn’t subtle. Alongside this rollout, they’re pulling back visibility…
Fixing the Marketing Math
From a Recovering CPA Who Still Loves a Good Spreadsheet "Half the money I spend on advertising is wasted; the trouble is, I don't know…
Keeping Your Content Aligned With Changing Search Trends
Online habits are constantly changing. That’s why it is so important to understand how your audience is using new tools and finding your business in…
How to Build Brand Awareness with PPC Advertising
Brand awareness is crucial for any business growth. Pay-per-click (PPC) advertising is a great tool for leads and sales, but should not be overlooked for…
Business Growth and Digital Marketing News & Tips 08-29-25
Many people think of digital marketing as a way to bring in new leads. But if that’s all you’re focused on, you’re leaving revenue and…
Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy
Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…
Tips for Using AI for Content Creation
AI is changing the game for digital marketers, making it easier than ever to brainstorm ideas, write copy, and fine-tune campaigns. But with so many…
Business Growth and Digital Marketing News & Tips 08-15-25
This week, we're focusing on the world of social media. This edition will be a deep dive that will help you explore the challenges, trends, news,…
Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise
Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…
How to Be Creative on Social Media (Especially when you’re “not” a creative person)
Many business leaders believe that they’re not creative. Instead, they see themselves as only analytical or “left brained”. Hopefully this blog post will challenge that…
Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit
Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…
Is Your Digital Marketing Strategy Effective?
Maybe you have a digital marketing strategy in place already, or you’re just starting to consider setting a strategy… but you’ve got a big question:…
Business Growth and Digital Marketing News & Tips 08-01-25
Google is quietly attempting to reinvent how search works — again. Their new experimental feature, Web Guide, organizes search results into topic-based clusters instead of…
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