Articles
Social media as a shopping platform

Using Social Media as a Shopping Platform

The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…

Articles
Customer Journey Mapping

Customer Journey Mapping for a More Customized Experience

In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…

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woocommerce

10+ reasons why Woo Commerce is a great choice for an e-commerce store

WooCommerce is owned by Automattic, the company that created WordPress. WooCommerce is supported by a passionate community of partners, developers, and business leaders that aim…

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Facebook Ad Strategies

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…

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B2B-Marketing-Automation

Optimize Your Time with B2B Marketing Automation

The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…

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blog-post-topic-clusters

Use Blogging to Expand Topic Clusters

The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…

Articles
woo-commerce-vs-shopify

Comparing E-Commerce Platforms: WooCommerce vs. Shopify

In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…

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intro-customer-success-metrics

An Intro to Customer Success Metrics

If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…

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Inbound-Marketing-Buyers-Journey

Nurturing Customers Throughout the Buyer’s Journey

At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…

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INBOUND-four-principles

The Four Principles of Inbound: Standardize, Personalize, Optimize, Empathize

A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you…

Articles
SEO-topic-clusters-pillar-pages

From Keywords to Topics: Shifting your SEO Focus

The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…

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prospects-in-the-buyers-journey

Understanding Where Your Prospect is at in the Buyer’s Journey

Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…

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emotional-advertising

Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…

Articles
paid-seo-comparison

Which is More Important: Paid or Organic Efforts?

The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…

Articles
social-media-followers-word-of-mouth

Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet

It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…