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Optimize PPC performance

Three Steps You Can Take Today to Optimize Your PPC Ad Performance

There is perhaps no better way to quickly drive traffic to your website than using PPC (Pay-Per-Click) ads. With pay-per-click, you can turn on a…

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Cold email hero

Build Your Own Cold Email Lists and Take Control of Your Email Marketing

To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…

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SEO for Mobile

The Importance of Mobile Optimization for SEO in the Mobile-First Era

When you are working through a website development project, you are likely doing that work on a computer. Whether it’s a desktop or a laptop,…

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Transforming email marketing

Transforming Outbound Email Marketing into Inbound Success

In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…

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A successful website launch

The Key to a Successful Website Launch: A Comprehensive Testing Strategy

Launching a new website is an exciting and ultimately fulfilling process. You might be developing a new site to replace an aging one, creating a…

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Goals in GA4 hero

How to Set Up and Track Goals in GA4

Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…

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Creating Buyer Personas

Connecting with Customers: A Guide to Creating Buyer Personas

If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…

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SEO vs. PPC

The SEO vs. PPC Debate – Which Tactic is Better?

In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…

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What is Threads?

What is Threads and Is It Right for Your Organization?

If you spend any time at all on social media these days, you surely have seen some interesting developments. Things are always changing quickly, and…

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What is UX writing hero

Words That Work: How UX Writing Improves the User Experience

When discussing website design, “UX” is shorthand for user experience. For a UX designer, the task at hand is to enhance the experience that a…

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5 ways to use ChatGPT

5 Ways ChatGPT Can Make It Easier on Your Digital Marketing Team

If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses…

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CMS systems

Comparing the Best CMS Systems

If you are going to build a new website, the chances are you will be using a content management system, or CMS. While it’s not…

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New GA4 features

A Simplification of the New GA4 Features

As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…

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Your Facebook business page

A Quick Guide to Updating Your Facebook Business Page

Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…

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Positioning your business

How to Position Your Business in the Right Light

One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…