Articles

CTR? OMG! Understanding and Analyzing Click-Through Rate

Knowing your audience is crucial for connecting with them and persuading them to choose your product or service over competitors. One key metric that helps…

Why Great Design is a Critical Aspect of Digital Marketing Strategy and Success

"Design is the silent ambassador of your brand, and first impressions are its opening statement." – Unknown You’ve invested time, energy, and money into your…

Should you Partner with a Digital Marketing Agency for your Social Media Marketing?

Social media marketing is an important part of the digital marketing landscape. Around 75% of internet users utilize social media to research products and services…

What you need to know – December 9, 2024 Update

Hello everyone. Happy Monday! Welcome back to our lovingly curated list of the best digital marketing and business news. This will be the last update…

The Power of PPC for Local Businesses and Service-Based Industries

In today’s digital age, local businesses and service-based industries face a unique challenge: standing out in a crowded online marketplace. Pay-per-click (PPC) advertising offers a…

What you need to know – December 2, 2024 Update

Hello everyone. Happy Monday! We hope you had a great Thanksgiving full of food, family and football! Welcome back to our lovingly curated list of…

Unlocking Growth with Retail Media Networks

As marketers, we often stick to our comfort zones—relying on traditional Google Search Ads and Facebook to spread the word about our businesses. But in…

Save Time and Increase Revenue by Repurposing Your Content

When you have a limited marketing team, budget, and resources, you need to think creatively about how to get the most value from your efforts.…

Your Guide to Email Lead Nurturing: Converting Leads into Customers

Why Multi-Touch Campaigns Matter Internet and smartphone users are constantly bombarded with new information, which means getting them to engage—and eventually buy—can be a challenge.…

Data-Driven Marketing: How Analytics Can Propel Your Business Growth

In a data-rich world, successful marketing goes beyond intuition; it’s driven by insights into customer behaviors, preferences, and trends. Data-driven marketing allows businesses to create…

Understanding Digital Marketing Reports: A Key to Success

At Sanctuary, we’re partners in marketing and leaders in growth — growth we measure through numbers. We use data to clearly show the impact of…

What you need to know – November 11, 2024 Update

Hello everyone. Happy Monday and Happy Veterans Day! Welcome to our lovingly curated list of the best digital marketing and business news and advice. These…

TikTok’s New Search Ads with Keyword Targeting – What you need to know

In the social media world, every platform’s upgrade can feel like it’s changing the rules of the game. TikTok, the short-video behemoth that targets Gen-Z…

What you need to know – October 28, 2024 Update

Hello everyone. Welcome to our lovingly curated list of the best digital marketing and business news. These are the key stories that we think you…

What Makes an Effective Website Navigation?

What Makes an Effective Website Navigation? A website without a reliable and easy to use navigation is doomed for failure. According to Contentsquare’s 2021 Digital…