Articles

UX Design: The Basic Must-Haves for a Successful Website

There are two distinct, but essential, elements that need to come together for a website to reach its potential—the content and the design. On the…

An Introduction to the Inbound Methodology

When was the last time something came into your world and basically rewrote the rules around what you thought you knew or believed? We refer…

Why Content is a Critical Aspect of SEO Success

For many marketing departments, SEO is an all-consuming topic. It’s easy to understand the appeal of SEO, as a stream of “free” traffic to a…

How SEO Works: Crawling, Indexing and Ranking

Search engine optimization (SEO) is an important part of any online marketing effort. By moving up in search rankings, you can bring more visitors to your…

Never Let Leads Go Cold with Marketing Automation

For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…

Five Must-Haves In Any Content Marketing Strategy

Inbound vs. Outbound Content Marketing Before we dive into some basic must-haves, it’s important to understand how to categorize different content marketing tactics—either inbound or…

Exploring the WordPress Website Process

When you engage with a digital marketing company to create a new website for you, you need to be sure they're following a proven process…

Use Marketing Automation to Nurture and Retain Existing Customers

A good customer experience is the ultimate driving force for businesses because the way customers interact with a brand affects their perception and drives their…

What is Marketing Automation?

Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…

A Beginner’s Guide to WordPress Websites

For a small business owner, the world of digital marketing can feel like a big, scary place with so many options to navigate. Sure, you…

Social Media Metrics You Should Be Tracking to Measure Your Success

(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…

Organic Social Content Ideas to Help You Engage with Your Followers

Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…

How to Grow Your Following on Social Media—and Why It Matters

As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…

Three Ways Digital Marketing Can Help Grow Your Business

It doesn’t matter what industry you’re in, digital marketing plays an essential role in any business’s growth. We’ve found that people are more likely to…

Paid Search Ads: The Key to Getting More Leads?

For nearly any business goal, there's a short-term solution and a long-tail strategy that can be created to help reach that goal. Similarly, when it…