Articles

How to Create a Digital Marketing Strategy

At first glance, digital marketing can look and feel like an overwhelming task. With so many options out there, and so much fierce competition, it’s…

Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization. If you are trying to execute any kind of SEO strategy on your website, you’ll surely…

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

Leveraging Marketing Emails in Your Product Launch Strategy

Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

Three Habits of Successful Businesses Who Reach Their Goals

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…

What’s the Weight of Site Speed in Overall Ranking?

In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…

Short-Form Video Content Creation Ideas

It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

How to Nurture Your Top Spending Customers via Email

The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…

How to Be Successful with Google Display Ads

Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…

Color Psychology and Your Website

When building or redesigning a website, there are seemingly endless decisions to be made. From the layout of the pages to the content that you…

Click-Through Rates: Benchmarks + How to Increase CTR

For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…