social media marketing

Social Media Research: Know What Works

Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it…

Social Media Research: Know Thyself

This is the second post in our series on understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The…

LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models…

Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…

Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social…

Is It Time for Your Business To Include Mobile Marketing In Your Digital Marketing Strategy?

Digital marketing has continuously changed and evolved. Smart marketers are the ones who are able to keep up with what the market wants and needs…

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…