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Content Amplification

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing, and understanding what it means is the first step to putting it to work for your business.…

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Digital Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Digital Marketing Strategy, is coming to grips with  the sheer volume…

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Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy - Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has…

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Top Web Site Design Tactics Online Marketers Employ

A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success with their web design and marketing tactics. The…

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Seven New Marketing Ideas for the Local Retailer

In these days of ever changing technology and lightning fast communications, it is vitally important to stay ahead of your competition for the attention of…

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How To Create Great Blog Content in 9 Simple Steps

Google is hungry. How do you consistently feed the beast? The problem with content is that it has to continually be created or it becomes stale and…

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How will the shift in news consumption affect your digital marketing efforts?

The dynamics of mass market advertising are forever changed. We have to accept that. According to a 2011 Pew Research Study, the Internet is slowly…

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LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models…

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Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…

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Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social…

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Is It Time for Your Business To Include Mobile Marketing In Your Digital Marketing Strategy?

Digital marketing has continuously changed and evolved. Smart marketers are the ones who are able to keep up with what the market wants and needs…

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In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…

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Six Steps to Transform Your Digital Marketing Efforts in 90 Days

As business leaders, we're all working to increase sales. Given the confidence and a practical approach, we'll invest the time and resources on those activites…