Podcast Episode #112 – Foundational Marketing Truths – Part 1: Clarity Beats Cleverness

This week were starting a new series where we’ll focus on one foundational marketing truth at a time. And we’re beginning with this: if people don’t clearly understand what you offer, they won’t buy.

In marketing, we refer to this challenge as positioning. Positioning is the strategic act of articulating exactly how you want to be understood and remembered by a specific audience. Especially in contrast to every other option they could choose.

Positioning is critically important because clarity simply reduces friction that keeps people from committing. When prospective customers immediately understand your relevance and value, decisions happen faster and more consistently.

Ready to hear more? Let’s jump into it!

About Sanctuary:

Do you need a partner to help you with your ⁠⁠⁠⁠website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing services here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Sound intriguing? Let’s jump into it.

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