The right keywords allow you to build content around a consistent theme through all of your online marketing channels, increasing the likelihood that the right people will find you. This is especially important when building an online strategy focused on a local marketplace. E.g. I say ‘pop’, Easterners say ‘soda’, and Southerners may say ‘coke’.
Most tools allow you punch in a phrase and will then show you it’s relative popularity. And yeah, Google Insights for Search does that but it also does so much more. Warning, if you’re an analysis geek you may lose a couple hours exploring this tool.
Most of the businesses Sanctuary Marketing Group works with are based in the Cleveland, Akron and Canton areas and THEIR clients are centered in this region as well. As the Web developer for ACME Fresh Markets, Maibach’s, Whitmer’s Lighting — we know they’re each looking to get the attention of LOCAL buyers.<
So the ability to zero in on your region to nail down the right keywords for your local business is extremely powerful.
You can also zero in on the time range as well — I recommend looking at the last 12 months as it’ll give you a good snapshot of what’s hot now but still allow you to make sure your keyword selections have staying power.
I included an example below showing the relative strength of the words ‘internet marketing’ vs. ‘online marketing’ vs. ‘social media‘ in our local Ohio market.
In the end you still have to go with what you feel is right, but hopefully this tool will help you provide you with some guidance along the way.
Most Popular Articles
Seeing Favicons in Your Google Search Results? Here’s Why…
Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…
Podcast Episode 35 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 1)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. The book outlines a blueprint called…
Business Growth and Digital Marketing News & Tips 01-22-23
Don’t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn’t take place in a vacuum… You are entering…