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Keyword research for SEO and online marketing

We were meeting with a client today and the subject was SEO and keyword research for a lot of the meeting. During the meeting, I…

Becoming a trailblazer

I'm sure that you've all read a book on leadership or committed to a leadership training course. We all must learn to be great leaders…

10 Reasons why you should start a blog

Blogging is indeed just a tool, a mere dot… on a longer continuum. But it is a revolutionary tool, and those who just keep hacking…

How Search Engine Optimization has changed

I was sitting here yesterday, eating my cheerios thinking how much online marketing has changed since I first started back in in 1996. Actually, I…

Using Twitter

I've said "no" for a long time. I've seriously resisted. But, about a month ago I finally gave in and have been drug, nails clawing…

Pay Per Click vs. SEO

Of the two major online marketing opportunities on the web, which one is the "best bet"? Many people struggle with this question and I believe…

Articles
seo-take-time

10 Reasons why SEO takes time and an ongoing investment

(Updated 1/2022) “The strongest of all warriors are these two — Time and Patience.” – Leo Tolstoy To rank your website in the search engines…

How to choose a domain name

Getting started with a website begins with your address. The magical set of letters and numbers that all start with "http://" that allow users to…

What is SEO?

For those of you inquisitive individuals doing a search on this elusive, confusing term, I thought I would offer up my interpretation of what exactly…

How to write a great pay-per-click ad

If you are just starting out with PPC advertising you're probably wondering what separates a good ad from a bad ad - essentially an ad…

What is a blog? Getting started with blogging

I had a client contact me today about starting a blog and she asked me a series of questions that turned out to be a…

What is the semantic web and what can we do with it?

What is the semantic web and why should we care? Essentially the Semantic web is all about words and information. Specifically, it's an idea cooked…

How to guarantee email deliverability

The title of this article is a little misleading because there's really no way to guarantee delivery of your email marketing sends. Depending on the…

8 things that should improve your email marketing this year

I believe in the power of email marketing if it's used properly in your digital marketing strategy. That should include everything from properly setting up…

Advice on Landing Pages

Online advertising can be a messy business. It's very different than traditional advertising in that the traditional rules don't always apply. For example, when running…

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