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Double Opt-In for Email List Subscription: Necessary or Not?
When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…
Podcast Ep. #71 – Why having focus, in business and in life, is the key to success
Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…
Business Growth and Digital Marketing News & Tips 7-16-23
So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the…
Why It Can Take Time to See Results with Digital Marketing
Everyone wants fast results. Whether it’s in business or anything else, it’s not fun to wait around to see your hard work start to pay…
Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business
Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…
Advice for Starting Your Own Podcast
A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…
Utilizing PPC in Your New Product Launch Strategy
Launching a new product is an exciting time for a business. Plenty of hard work has surely gotten you to the point of bringing a…
Business Growth and Digital Marketing News & Tips 6-25-23
"To everything turn, turn, turn; There is a season turn, turn, turn" The Byrds may not be talking about marketing or seasonal businesses, but they…
B2B Content Creation Ideas
Content is the backbone of any quality digital marketing strategy. That is true for B2C companies, and it is just as true for B2B companies.…
How Page Builders Like Elementor Help Streamline the Website Development Process
Building a website from scratch is an intimidating task. There is a whole world of possibilities out there for your new site, and it can…
Seasonality: The Reason Your Results Are Down?
It can be frustrating to see the results from your website decline. Whether you are noticing a dip in traffic, a drop-off in sales, or…
How to Generate Repeat Sales with Email Automation
The hardest thing to do in business is to earn a new customer. For someone who has never purchased from you previously, to commit to…
Business Growth and Digital Marketing News & Tips 6-11-23
Forget “hot girl summer” — we’re advocating for “big budget summer” in which business owners take charge of and optimize their digital marketing budgets. Do…
Keys to Designing a Successful B2B Website
Building any website is a challenge. But, building an amazing website is an even bigger mountain to climb. There are many different parts of the…
How Much Should I Spend on Digital Marketing?
At this point in history, it’s no longer a matter of whether or not your business should be engaging in digital marketing. Using digital promotional…
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