Marketing Brief: SEO, AEO and GEO

NOTE: Check out our podcast episode that explores these concepts in more detail!

What’s the difference between SEO, AEO, and GEO?

1. Traditional SEO is still essential for ranking in search engines and converting, but it’s no longer enough on its own.
2. AEO helps establish authority by answering questions directly in search and voice search results (Think Alexa or Siri), often without users clicking through.
3. GEO is critical for being cited by AI tools like ChatGPT, requiring trustworthy, structured content built for machine understanding.

The rise of AI is reshaping how people search, find answers, and make decisions online, and that shift is creating big challenges for marketers and business owners. Traditional strategies like SEO are no longer enough on their own. AI-powered systems have now begun surfacing information differently compared to the way search engines have in the past. To stay competitive, marketers and business owners need to understand the new rules of discoverability in a world where users often don’t even click through to websites.

If you want your business to be found and drive action when customers search, it’s important to understand several key approaches: SEO, AEO, and GEO. Each plays a distinct role in modern search visibility — from ranking in Google, to being featured in direct answers, to being cited by generative AI tools like ChatGPT.

So, where should your business focus?

• Start with a solid SEO foundation to rank, drive traffic, and convert visitors.
• Layer in GEO tactics to stay visible in AI-driven search results.
• Use AEO selectively to build authority, but guide users toward deeper engagement.

The future of search is evolving fast, and businesses that adapt to all three approaches will have the edge in visibility, credibility, and conversions.

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