Business Growth and Digital Marketing News & Tips 9-27-24

Originally developed in post-war Japan to address resource scarcity, The Toyota Way system has evolved into a refined approach that touches every part of an organization, from operations to leadership. Over time, what started as a response to immediate challenges has become a universal framework adaptable to any industry.

At Sanctuary, we’ve embraced many of these core concepts, integrating them into our best practices and even our core values. The Toyota Way’s emphasis on empowering workers, encouraging critical thinking, and aligning everyone toward shared goals — just to mention a few — have been instrumental in our success. By focusing on lean, adaptable systems that prioritize long-term gains over short-term fixes, Toyota has created a model that you can follow too.

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MARKETING AND GROWTH NEWS

What you need to know:

YouTube announced Creator Communities, Hype to promote smaller trending channels, ads on the pause screen, Seasons for breaking down large content, and AI tools to brainstorm content ideas and even create Shorts videos with VEO.

Google announced many new AI-driven updates for Google Ads, including updated AI ad creation tools in more languages, AI image editing for additional campaign types, and the ability to generate custom visual assets using reference images.

Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.

Try on Google’s new virtual try-on tools that improve how users interact with e-commerce products.

Google again faces a new antitrust trial after ruling declaring search engine a monopoly.

HubSpot unveils “Breeze” AI tools for marketing automation, aiming to boost efficiency, though human oversight remains crucial, says VP.

Social media companies conduct “vast surveillance” of users
according to a report from the FTC who found that companies collected data from users, and sometimes non-users, at a “staggering” level.

Threads is gaining impressive traction, climbing steadily in the latest app download charts. In related news, Bluesky just surpassed 10 million users. Elon Musk has moved X to Texas.

Tupperware has failed and every business should learn from their mistakes.

Carousel Ads can elevate your brand’s narrative — from showcasing sequential stories to highlighting key features — and drive engagement like never before.

The Fed finally cut interest rates. Here’s what might happen next.

Foreign investments are boosting American manufacturing.

PERFORMANCE

Critical Goals for Measuring Marketing Success 

Zig Ziglar, a World War II veteran turned motivational speaker, famously outlined a goal-setting formula that includes identifying benefits, overcoming obstacles, acquiring necessary skills, collaborating with the right people, crafting an action plan, and setting deadlines. This approach emphasizes the distinction between setting a goal and merely having a dream. In marketing, goal-setting is equally essential to measure success.

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STRATEGY

The Benefits of Inbound Marketing

Inbound marketing focuses on attracting customers through helpful, valuable content and a customer-first approach, while traditional marketing uses direct, sales-driven tactics. Inbound marketing’s subtle strategy is increasingly preferred by modern consumers because it builds trust, engages on a human level, and creates long-term relationships, often leading to higher conversion rates and brand loyalty. 

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