Business Growth and Digital Marketing News & Tips 8-14-24

Creating a compelling LinkedIn profile that “sells” goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These are essential steps if you’re just trying to get a job. But if you’re using LinkedIn to sell yourself and your company’s services, the real magic lies in the less obvious tweaks and improvements. 

Keep reading for some under-the-radar strategies and enhancements that will take your personal LinkedIn profile from good to great.

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MARKETING AND GROWTH NEWS

What you need to know:

Betting on Creativity: The annual global survey of 950 chief marketing officers and 25 CEOs in the U.S. revealed that 79% of respondents feel marketing is a key driver of business transformation and that 81% see creativity as more important to their business than ever.

Social Ad Overload: An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers.

YouTube Shorts: While YouTube’s ad revenue is smaller than what Meta will generate from Reels, it’s neck and neck with TikTok, and far outpaces streaming platforms.

Google In Violation: A federal judge found Google violated antitrust law in the search market. The ruling cites monopolistic practices, including paid default agreements.

Sacrificing Loyalty: Can a focus on customer retention only take a business so far, or do companies that ignore existing relationships run the risk of damaging their brand?

Brand Building Matters: Brands often default to the short-term view because they understand the associated metrics (pageviews, click-throughs, comments, etc.). Associating performance measures with brand-building is much more challenging.

Back-To-School Tips From Google: Price-conscious shoppers are actively seeking the best deals this back-to-school season. In fact, almost 4 in 5 US consumers say offering the lowest price (77%) and good deals, discounts, or promotions (79%) is important in their decision to shop with retailers regularly.

Winning with TikTok: CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app and which ones are seeing the most success with their TikTok approach.

Search Recommendations: Google announced Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search.

AI-Driven Email Automation: Artificial intelligence is revolutionizing email marketing through hyper-personalization and automation. The following four charts explore how the evolving technology is helping marketers deliver highly targeted and relevant content to their audiences, optimize campaign performance, and enhance the overall customer experience.

STRATEGY

How to Budget for Growth

By having a common vocabulary and understanding of the fundamentals, you can plan for the business opportunities ahead – and not get lost in the murky waters of cash flow, EBIDTA, and balance sheets. You know, the boring stuff.

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PODCAST

Social Selling Best Practices

To excel at social selling, we need to adopt a series of foundational practices that not only enhance our approach but also ensure long-term success.

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