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Business Growth and Digital Marketing News & Tips 6-28-24

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
The Academy - Newsletter050122

You’ve heard the quote, “If you fail to plan, you plan to fail” —  and for good reason. Whether you just started your business or you’ve been running it for 10 years, it’s important to think about where you want your company to be in the next decade or two — or five! Annual planning and road mapping are just two steps you can take to review the current state of your business and set your sights on future goals.

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Strategies for long term growth

MARKETING AND GROWTH NEWS

What you need to know:

Articulating AI: 49% of consumers are confident they can distinguish AI-generated ads from traditional ads.

Destination for Discovery: The use of TikTok as a discovery platform is on the rise as people use it to learn about products, trends and more.

AI Abounds: 91% of US ad agencies are currently using or exploring generative AI.

Incoming Influencers: Influencer marketing is becoming the focal point of many marketing strategies instead of just one aspect of them.

Charged-Up Chat: Instagram is testing out a way to fuel more engagement in DMs via chat widgets.

Uncertain & Unprepared: The future of identity and addressability remains uncertain, but that doesn’t mean your brand has to be unprepared. 

No Cookies at Cannes: Amazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers.

Making the Best of Misinformation: Two-thirds of advertisers unknowingly bought ads on websites deemed to contain “misinformation” between 2019 and 2021.

Advertising Alignment: Google enhanced GA4 advertising data to align user counts with Google Ads for improved remarketing abilities.

Rally Behind Reddit: Studies show that Gen Z is changing its online search habits, turning away from Google and toward platforms like Reddit.


SEO

AI Search Stumbles: Google’s AI Overviews Need Work

Google’s AI Overviews aims to be informative for even the most obscure searches. But for rare or unusual questions, the system currently struggles to find reliable sources. 

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ADVERTISING

Digital Advertising Fraud and How to Fight Back

Digital advertising fraud is a persistent and growing challenge in the digital advertising industry, costing businesses billions of dollars annually. It encompasses various deceptive practices designed to drain advertising budgets without delivering genuine engagement or conversions.

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KEEPING UP

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Chris-Auman
About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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