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Business Growth and Digital Marketing News & Tips 6-14-24

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
The Academy - Newsletter 022022

It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your unique buyer needs and search engine priorities in mind is critical to your success. 

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Why Technical SEO is Vital to Content Strategy

MARKETING AND GROWTH NEWS

What you need to know:

TikTok Towers Over: Facebook and Instagram are officially video platforms, but users are still spending more time watching TikToks. 

TikTok Tools: TikTok beefed up its ad options with AI and creator tools after Meta debuted its own AI-powered ad tools for Reels.

Snapchat Senior: Snapchat’s user base is growing up—and it wants advertisers to come along for the ride.

Reach the Right Way: Instagram notes that using specific words, numbers, or emojis will effectively reduce your reach. 

Social Search Superiority: Gen Z prefers social media to Google for some searches, a study says.

Concern Over Controversy: New research from Stagwell evaluates the merits of advertising next to controversial news posts and the effects on brand safety and purchase intent.

Ads Abound: A global advertising forecast now expects ad spend to grow 5% in 2024.

Marketing Matters: Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023.

Virtual But Not Virtuous: Two in five (43%) customers are concerned about ethical AI use.


SOCIAL MEDIA

Harnessing the Power of Social Media to Influence Purchasing Decisions

According to recent studies, a significant percentage of consumers turn to social media for product recommendations and reviews before making a purchase. This shift in consumer behavior highlights the importance of a strong social media presence for any brand.

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STRATEGY

Know Your Audience: A Battleship-Inspired Strategy

The simple but powerful principle of knowing your audience is the foundation for creating comprehensive digital marketing strategies. Learn how knowing your audience can positively impact how and where you spend your marketing efforts to grow your business.

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KEEPING UP

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Chris-Auman
About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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