Calculating return on investment (ROI) allows marketers to evaluate the success of their campaigns and determine which initiatives deliver the highest returns. However, accurately measuring ROI poses challenges, given the many channels and tactics at marketers’ disposal.
HubSpot allows marketers to measure ROI and highlight campaign impact. Keep reading to learn strategies for measuring ROI with HubSpot and showcasing marketing effectiveness.
MARKETING AND GROWTH NEWS
What you need to know:
Get Reel: Meta touts several new features for advertisers on Reels, including generative AI.
Pod-cast a Spell: Annual podcast ad revenue has been on the rise and the outlook for this year remains positive.
Get Down to Business: There is a huge opportunity for B2B marketers to redefine their approach, starting with social media.
Tik Tik Boom: TikTok is introducing new tools and publisher partners to its Pulse suite of products focused on contextual advertising.
Prime Advertising: Amazon Prime Video unveils shoppable, pause and trivia ad formats ahead of its upfront debut.
Brand New: Google recently launched a closed beta in Search Ads 360 for offsite retail media campaigns to help retailers and brands achieve common goals.
Meet the Moment: Leading marketers deliver relevant ads and experiences at just the right moment to connect with consumers. Learn how!
Virtue in the Value: Fast food giants are advertising to price-conscious consumers with value-driven messaging.
Insert Ad Here: Dynamic ad insertion shows promise pending changes to its scalability.
Partner Program Persists: TikTok is expanding its advertiser partner program amid the looming ban.
Discounts Dominate: With a less-than-positive outlook on the economy, Gen Z is shopping with increased frugality and researching discounts and special offers.
WEBSITE
Understanding Form Spam
When it comes to your business’ website, spam can have a negative impact on your business’s productivity, brand trust and security. However, there are meaningful tools that can be utilized to hold back the flood of spam out there on the internet.
PPC
Ad Group Organization in PPC Campaigns: A Comprehensive Guide
Mastering the art of ad group organization can elevate your campaigns to new heights. Learn about the complexities of ad group setup in PPC accounts and get equipped with the knowledge and tools to drive better results and maximize your marketing return on investment (ROI).
KEEPING UP
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