Business Growth and Digital Marketing News & Tips 02-05-26

The tools, tips, news and advice you need to grow your business.

“I was thinking this week about how every few years, email marketing gets written off. It isn’t sexy, which makes it easy to undervalue. So I dug into the current data, and it confirmed what I suspected. Email marketing still holds its ground.

While platforms change, algorithms shift, and new trends and tactics grab attention, email has continued to be one of the most dependable ways to reach your target audience. It simply works.” (Chris Auman – Founder/Managing Partner – Sanctuary)

Here are three things worth remembering about email marketing in 2026. Read More

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What you need to know:

AI Is Making Marketing Faster, But Many Brands Can’t Keep Up
New research shows AI has dramatically increased content production speed, but slow approvals and internal friction are causing even large brands to miss cultural and viral moments. Read More

Unpacking the Marketing Industry Trends Forecast for 2026
Advertising growth is expected to continue, but marketers face rising complexity, economic pressure, and the challenge of separating real AI value from hype. Read More

7 Digital Marketing Trends to Watch for in 2026
Evolving consumer behavior, platform changes, and AI-driven discovery are reshaping SEO, social, and audience growth strategies. Read More

Brands That Skimp on Social Media Marketing Do So at Their Own Peril
New Adobe data shows social media drove more online purchases than ever during the holidays, reinforcing its growing role in commerce. Read More

Social Media Statistics Marketers Need to Know in 2026
Up-to-date benchmarks across Facebook, Instagram, TikTok, YouTube, X, and LinkedIn to inform channel planning and expectations. Read More

More Marketing Predictions for 2026
Industry leaders weigh in on which marketing practices will accelerate and which will break as AI reshapes strategy and creativity. Read More

How Brands Can Future-Proof Influencer Marketing in 2026
Influencer budgets are growing, but brands must now focus on integration, measurement, and long-term value rather than one-off campaigns. Read More

Key Trends Shaping Online Advertising
Five developments in AI-powered advertising that will influence how brands reach and convert audiences this year. Read More

Super Bowl Ads Reflect AI, Celebrity, and Health Trends
This year’s Super Bowl ads reveal how brands are leaning into AI narratives, star power, and cultural relevance. Read More

Researchers Call for Ethical Reset in AI-Driven Marketing
New research argues that growing AI influence on consumer behavior requires clearer ethical standards to maintain trust. Read More

Global Events Are Driving a Media Transformation
Major events like the Milano Cortina Olympics highlight how digital platforms now outpace traditional broadcast in reaching younger audiences. Read More

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PERFORMANCE

Marketing Math

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The line is most often credited to retailer John Wanamaker, though the exact origin is debated and sometimes tied to Lord Leverhulme. The point stands—and it still stings.  Read More

LEAD GENERATION

Opportunity Transfer: 3 Ways to Turn Relationships Into Growth

This episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between people, why trust and risk matter more than volume, and why consistent growth only happens when relationships are supported by structure, not hope. Listen Now

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LEARNING “ON THE GO”

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