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Business Growth and Digital Marketing News & Tips 1-14-24

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
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With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role in capturing and keeping their attention amidst a deluge of information overload and options. 

Tailoring approaches, content and experiences specifically to meet individual needs, all while leveraging data-driven insights, will be instrumental in creating meaningful and profitable relationships with customers in 2024 and beyond.

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What you need to know:

Privacy, Please! Expect enforcement of consumer privacy laws to ramp up in 2024.

Robots Take the Score in 2024: Artificial intelligence and voice search are among the most discussed search-engine-related topics for 2024.

The Cookie Has Crumbled: Prioritizing zero- and first-party data and remaining focused on the consumer are keys to mastering cookie deprecation.

Turn Up the Volume on Podcasts: Emerging podcast technology is creating new standards in production and hosting quality for creators. 

YouTube Timeout? A notable decline in YouTube’s prominence on the Google News platform has raised concerns among content creators and users who rely on YouTube for news.

AI-AI-Oh: CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center.

TikTok Shop Flop: Many brands are hesitant to be near “potential knockoffs or inappropriate products” on the platform.

Off the Trail: Google has started limiting cross-site tracking for some users by restricting website access to third-party cookies as of January 4.

Get Your App Up! The State of Mobile 2024 report from data.ia is here — and it shows that app usage is at an all-time high.


Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

In the era of strategic decision-making, effective PPC budgeting and bidding strategies are everything. Getting the best return on investment (ROI) from your campaigns is the result of a calculated dance between budget constraints and campaign aspirations.

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A Blueprint for Social Media Brand Consistency

With social media, brand identity isn’t just a buzzword; it’s the silent force shaping how your audience perceives you. As the online space becomes increasingly crowded, your brand needs a consistent personality and reliable presence that stands out in a constant stream of content.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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