With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role in capturing and keeping their attention amidst a deluge of information overload and options.
Tailoring approaches, content and experiences specifically to meet individual needs, all while leveraging data-driven insights, will be instrumental in creating meaningful and profitable relationships with customers in 2024 and beyond.
MARKETING AND GROWTH NEWS
What you need to know:
Privacy, Please! Expect enforcement of consumer privacy laws to ramp up in 2024.
Robots Take the Score in 2024: Artificial intelligence and voice search are among the most discussed search-engine-related topics for 2024.
The Cookie Has Crumbled: Prioritizing zero- and first-party data and remaining focused on the consumer are keys to mastering cookie deprecation.
Turn Up the Volume on Podcasts: Emerging podcast technology is creating new standards in production and hosting quality for creators.
YouTube Timeout? A notable decline in YouTube’s prominence on the Google News platform has raised concerns among content creators and users who rely on YouTube for news.
AI-AI-Oh: CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center.
TikTok Shop Flop: Many brands are hesitant to be near “potential knockoffs or inappropriate products” on the platform.
Off the Trail: Google has started limiting cross-site tracking for some users by restricting website access to third-party cookies as of January 4.
Get Your App Up! The State of Mobile 2024 report from data.ia is here — and it shows that app usage is at an all-time high.
ADVERTISING
Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)
In the era of strategic decision-making, effective PPC budgeting and bidding strategies are everything. Getting the best return on investment (ROI) from your campaigns is the result of a calculated dance between budget constraints and campaign aspirations.
SOCIAL MEDIA
A Blueprint for Social Media Brand Consistency
With social media, brand identity isn’t just a buzzword; it’s the silent force shaping how your audience perceives you. As the online space becomes increasingly crowded, your brand needs a consistent personality and reliable presence that stands out in a constant stream of content.
KEEPING UP
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