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5 Reasons Why Your Content Marketing Efforts Might Fail to Build an Audience

If you feel like all of your hard content marketing work is for nothing, you could unfortunately be right. It can be challenging to try to draw in and retain a steady audience for your content because of the amount of content that is already out there on the web. However if the content is right, the followers will come and your inbound marketing campaign will flourish . The important thing to take from this, though, is the reasons why content marketing fails to build and audience. By understanding these reasons, you can avoid falling into the same pitfalls.

# 1– Poor Keyword Selection And Usage

SEO is crucial to having the right audience find your content. However, you should do your research to find out what keywords you actually need. Google Ad Words and Google Trends can help you see if your keywords are good or if there may even be something better to use. Also, make sure you use these words enough and in the right places without overusing them.

# 2 — The Content Lacks The Ability To Interest An Audience

Even if you have relevant, useful and current information to share with others, your writing has to do more than lull them to sleep. Find ways to make the writing entertaining, engaging and even humorous when possible. If you know writing is your weak spot, ask a friend or hire a pro to help.

# 3 — Content Is Irrelevant

This usually means what you write about and what you offer have no connection to each other. Readers can immediately get turned off by this or feel they have been mislead. Don’t use keywords in a sneaky way about “the exciting world of fly fishing” and then have content about timeshares where you can fly fish. More than likely the reader won’t even finish the article.

# 4 — There Is No Call-To-Action

A call-to-action is a method used to get people to be involved as a result of your content marketing. So once they have read an interesting blog post, you have a call-to-action to “click here now” to read more of your writing. This helps draw people in and retain them which we call lead nurturing, as well as guide them gently to potential sales, not push them. Every page on your site and every place you have content that allows you, should include a call-to-action.

# 5 — The Content Writing Lacks A Unique Voice

With some much data on the internet these days, it may be more of a challenge to stand out, but you had better make the attempt. Readers can get bored easily or realize this piece on this topic is no different than the five he or she just weeded out before. Do not make the mistake of thinking you simply need content to have content marketing. You need good content to result in a successful content marketing campaign. Again, if writing is not your forte, then find someone to take on the task.

Whatever it takes to make it happen, keep in mind how crucial it is to make your content appealing so you can have a following.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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