Strategy

Podcast Episode #107 – The Blueprint for Smarter Marketing

Let's talk about something that feels simple and obvious on the surface, but it changes everything when you take it seriously. Standard Operating Procedures. If…

Podcast Episode #106 – Digital Marketing Maturity

Digital marketing keeps advancing, sometimes at a pace that feels impossible to keep up with. I know it feels extremely difficult for me, and it's…

Podcast Episode #105 – Return Results: 3 Things You Can Do to Actually Grow Your Organization

Let's talk today about a term that gets thrown around constantly in marketing: results. Everyone says they deliver them. It’s almost become a cliché. But…

The Role of Customer Reviews in Local SEO

Customer reviews are more than just feedback; they’re one of the most powerful signals driving visibility and trust in local search results. In this post,…

Podcast Episode #104 – Vibe Marketing Instead of Viral Marketing

Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster.…

Podcast Episode #103 – The Illusion of Progress: Why a Clear Vision Makes All the Difference

Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…

Podcast Episode #102 – Customer Service Lessons from The Disney Institute

If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…

Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders

Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…

Fixing the Marketing Math 

From a Recovering CPA Who Still Loves a Good Spreadsheet "Half the money I spend on advertising is wasted; the trouble is, I don't know…

Keeping Your Content Aligned With Changing Search Trends

Online habits are constantly changing. That’s why it is so important to understand how your audience is using new tools and finding your business in…

Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…

Podcast Episode #100 – Stand Out in the Scroll: How to Cut Through AI-Generated Noise

Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded…

Podcast Episode #99 – Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit

Welcome to Marketing Brief, a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow…

Is Your Digital Marketing Strategy Effective?

Maybe you have a digital marketing strategy in place already, or you’re just starting to consider setting a strategy… but you’ve got a big question:…

Clarity Breaks: Why Every Business Leader Needs Time to Think

If you’re anything like me, your calendar is a maze of deadlines, meetings, and back‑to‑back Q3 objectives—tasks that matter, but too often keep you lost…