Strategy

How do you measure success?

By most objective measures, I'm successful. Most people who know me, know our company, or look at what we've built would probably say we've arrived,…

Podcast Episode #111 – Opportunity Transfer: 3 Ways to Turn Relationships Into Growth

Today’s episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between…

#110 – An Interview with Dale Schott

Today’s podcast will be an interview format led by Sanctuary’s CEO Kelly Brown where he’ll be chatting with Dale Schott, President and Owner of Flexlink.…

Podcast Episode #109 – An Erosion of Trust In Content Marketing

Today I want to talk about something many marketers are starting to feel but may not have fully named yet: an erosion of trust in…

Podcast Episode #108 – Now Is the Time. Building a Stronger Marketing Strategy for the New Year

Today we’re talking about something that tends to slip by unnoticed in December. Most organizations roll into January with good intentions and a long list…

Podcast Episode #107 – The Blueprint for Smarter Marketing

Let's talk about something that feels simple and obvious on the surface, but it changes everything when you take it seriously. Standard Operating Procedures. If…

Podcast Episode #106 – Digital Marketing Maturity

Digital marketing keeps advancing, sometimes at a pace that feels impossible to keep up with. I know it feels extremely difficult for me, and it's…

Podcast Episode #105 – Return Results: 3 Things You Can Do to Actually Grow Your Organization

Let's talk today about a term that gets thrown around constantly in marketing: results. Everyone says they deliver them. It’s almost become a cliché. But…

The Role of Customer Reviews in Local SEO

Customer reviews are more than just feedback; they’re one of the most powerful signals driving visibility and trust in local search results. In this post,…

Podcast Episode #104 – Vibe Marketing Instead of Viral Marketing

Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster.…

Podcast Episode #103 – The Illusion of Progress: Why a Clear Vision Makes All the Difference

Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…

Podcast Episode #102 – Customer Service Lessons from The Disney Institute

If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…

Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders

Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…

Fixing the Marketing Math 

From a Recovering CPA Who Still Loves a Good Spreadsheet "Half the money I spend on advertising is wasted; the trouble is, I don't know…

Keeping Your Content Aligned With Changing Search Trends

Online habits are constantly changing. That’s why it is so important to understand how your audience is using new tools and finding your business in…