About Chris Auman

Business Growth and Digital Marketing News & Tips 11-12-23

What's a key part of growing your organization? To grow, you must attract and engage the right people. We often refer to this as an…

Podcast Ep. #75 – Annual Business Planning and The Clarity Break

We're well into the fourth quarter of the year, so today on the Academy I wanted to talk a little bit about strategic business planning.…

Business Growth and Digital Marketing News & Tips 10-15-23

Inbound is in, outbound is out. Marketing generally falls into one of two categories: inbound and outbound. And while there may still be a place…

Business Growth and Digital Marketing News & Tips 10-2-23

Do you have a strategy to grow your business beyond blanket advertising and aggressive sales tactics in 2024? Let us introduce you to The Inbound…

Business Growth and Digital Marketing News & Tips 9-17-23

If your team hasn't embraced the power of AI yet, it's high time to explore its vast potential. While Artificial Intelligence is undoubtedly a valuable…

Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model

Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…

The SEO vs. PPC Debate – Which Tactic is Better?

In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…

Business Growth and Digital Marketing News & Tips 8-27-23

When first getting started in business, it’s tempting to think that all you need to do is create a product or a service that meets…

Business Growth and Digital Marketing News & Tips 8-13-23

Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with…

Podcast Ep. #73 – The Value of an SEO SWOT Analysis

Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…

Business Growth and Digital Marketing News & Tips 7-31-23

Everyone wants fast results, but that’s not always the case with digital marketing. Sure, there are tactics that get you clicks and impressions within a…

Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success

Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…

Podcast Ep. #71 – Why having focus, in business and in life, is the key to success

Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…

Business Growth and Digital Marketing News & Tips 7-16-23

So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the…

Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business

Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…