Roundtable: How to Reach a Quarantined Audience

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How to Reach a Quarantined Audience

If you’re like us, you’re most likely doing your best to socially distance yourself to help flatten the curve of this pandemic we’re facing. There’s no doubt about it, being under quarantine is tough. If you have kids at home trying to get through school, you know what I’m talking about. If not, you’re still probably wondering how many times you can mow the yard or binge watch TV before it seems weird. While we’re all on some sort of lockdown, that doesn’t mean business has completely stopped. Now more than ever, we need to do everything we can to survive and strengthen our relationships with current customers and prospects.

Digital marketing is a powerful tool to not only stay connected with your current customers, but reach out to new audiences and engage with potential customers. In times when people are being ordered to stay at home, they are on their phones, tablets and laptops even more, making digital the best route for engaging with potential customers and staying connected with existing customers.

Digital tactics like paid social media advertising and paid search campaigns can help get your business noticed by the right people, and ultimately get your more leads—even during a pandemic! In our latest roundtable discussion, we talk about how best to reach B2B and B2C audiences while they are staying at home. Here are some key takeaways if you’re afraid of having a good time with us:

  • Direct email, marketing email, webinars, blog posts, video demonstrations, social ads, organic social content are all the top channels to focus our attention to
  • Increase and improve your social media presence both organically and with ads
  • Run Google search ads to stay visible for potential customers still looking for your products and services
  • Utilize Google My Business profile to update your hours and communicate COVID-19 related announcements
  • Communicating with clients and prospects during quarantine is less channel specific and more messaging specific
  • Don’t be afraid to over-communicate with your current clients and prospects at this time
  • Think outside of yourself - put yourself in the client’s shoes and understand what they’re going through right now
  • Shift your tone. Messaging should be empathetic, patient and compassionate. It’s all about transparency, authenticity, vulnerability, recognition that we’re all going through similar challenges
  • Set expectations for orders, communicate the current status of the business, set expectations for the service they’re getting, etc.
  • In a way we’re being forced into rapid adoption of technology. The way we communicate is going to change now and most likely moving forward

Watch the full roundtable discussion to get more great insight!