About Tom Murphy

The Power of PPC for Local Businesses and Service-Based Industries

In today’s digital age, local businesses and service-based industries face a unique challenge: standing out in a crowded online marketplace. Pay-per-click (PPC) advertising offers a…

How to Use Email Analytics and Metrics to Measure Success

Email marketing remains one of the most effective digital marketing strategies, but success doesn't come from simply sending messages out into the abyss. To truly…

Harnessing the Power of Social Media to Influence Purchasing Decisions

In the digital age, social media has transformed from a platform for casual interactions into a powerful tool that influences purchasing decisions across various industries.…

Customer Churn Rate: What Is It and How To Calculate It

As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…

How Much Should I Spend on Digital Marketing?

At this point in history, it’s no longer a matter of whether or not your business should be engaging in digital marketing. Using digital promotional…

How to Increase Conversions and Leads on a Landing Page

To a certain extent, the success or failure of your business ventures online will depend largely on how well your landing pages perform. A great…

Here’s Why a Post-Sale Check-In with Customers is a Must

In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……

The Importance of Hiring a Professional Website Team with Synergy

Hiring a contractor is never easy. Whether you are hiring for professional or personal reasons, there is a lot of pressure to pick the right…

Positioning Your Company in Difficult Times

In times of crisis like we’re currently experiencing with COVID-19, it can be hard to determine the best way to position your company. Through these…

Roundtable: How to Reach a Quarantined Audience

If you’re like us, you’re most likely doing your best to socially distance yourself to help flatten the curve of this pandemic we’re facing. There’s…

How Digital Marketing Will Help Your Business Survive a Pandemic

We understand that now is a very difficult time for your business. With so much uncertainty, it’s hard to understand what the immediate future holds—and…

Using Images for SEO Success

With the Super Bowl right around the corner, there’s always a ton of buzz around the commercials, of course.  Who’s going to have the best…

4 Organic Search Marketing Trends to Look for

This year was an interesting year for SEO’s and internet marketing professionals alike.  With Google releasing algorithm updates like they were going out of style,…