Articles

Utilizing GA4 for Enhanced Customer Journey Analysis

Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…

A Beginner’s Guide to Welcome Emails

Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…

How to Create a Customer Retention Strategy

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

A Blueprint for Social Media Brand Consistency

With social media, brand identity isn't just a buzzword; it's the silent force shaping how your audience perceives you. As the online space becomes increasingly…

Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

In the vast and often intricate landscape of digital marketing, PPC (Pay-Per-Click) advertising stands tall as both a beacon of opportunity and a potential minefield…

10 Digital Marketing Best Practices for the New Year

The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…

A Guide to Using WordPress Custom Post Types

What's WordPress? Well, if you've ever talked about making a website, you've probably heard of it. This content management system has been around since 2003…

10 Actionable Tips to Skyrocket Your Email Response Rates

The singular goal when sending out an email is to get a response. That response could come in various forms, including clicking on a specific…

Beginner’s Guide to Creating Custom Reports and Dashboards in GA4

Google Analytics 4 provides ample insight into your business without any customization. You can use it right out of the box and get information that…

How to Create the Right Instagram Business Profile

Instagram is more than just a platform for sharing photos; it's a powerful social media tool within your business strategy. As of 2023, Instagram has…

How to Address Price Increases for Products or Services with Customers

Nothing lasts forever. This is true in business as it is in life, and at some point, you may need to raise your prices to…

Common Website Accessibility Mistakes

Accessibility is an important topic for all businesses. For a business with a physical location, it’s essential to comply with ADA regulations to make sure…

Turning Clicks into Conversions: Remarketing Strategies for PPC

Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…

Measuring SEO Success: Key Metrics to Track and Analyze

In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of…

Utilizing Event Tracking in GA4 for Advanced Analytics

Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…